The Human Side of Innovation: The Power of People in Love With People

This is a great and important book for anyone in the Innovation ecosystem. The book has dozens of crucial and actionable insights, and the incredible stories from Mauro’s life and career make it a pleasure to read. My personal top 3:Mauro offers a clear and precise framework for scope of design and innovation, something that has been debated for long and that we needed to make innovation work better: Connecting the threads of traditional design, brand activation to experiences and events; and how to understand, embrace and manage through the intersection points with “business” and technology/data. This will influence and improve how we set up innovation strategy and enabling operating models.The definition of the Unicorns’ traits, skills and capabilities was the most comprehensive prioritization I have seen to date, covering creative, IQ, and EQ comprehensively and convincingly. Directly applicable as a guideline to define development, experience and learning journeys.And through the personal and human stories the book offers a fun, inspiring way to getting to know and understanding Mauro - one of the leaders in Design and Innovation - as a person and as a determined, passionate and visionary leader.

To be read.

I've been teaching design thinking in post-secondary for over a decade. With his book, Mauro Porcini has made me re-think design thinking, and how to "teach" it. "The Human Side of Innovation" is a must read for educators, entrepreneurs, solo-preneurs, and of course business leaders. I've decided to implement it into at least two different courses I currently teach. Grazie Mauro!

As expected, being written by a great and experienced leader like Mauro, this book is amazing from 1st to last page. It captures the core values of great visionary, leadership and management, beyond the innovation and design functions, and is one of those books that you go back to often to help you find the answers. A must have.

Mauro's candid and caring way of looking at the world and his ability to influence the happiness and well being of other humans makes my heart sing with joy. Never have I read a book that spoke to me so genuinely about the topic of innovative design. Mauro has both validated my personal passions for going above and beyond to understand value creation, as well as confirmation that giving a damn about delivering a meaningful, quality product is both a fiscally sound and socially responsible choice for corporate America.Thank you for a special book, Mauro. It touched me and is already influencing how I see my role as a leader and fellow human.