The Strategy and Tactics of Pricing

An excellent source, a must have reference.

Eccellente. Ben scritto. Ottimi esempi. Certamente un classico per chi non vuole essere fermo sui suoi passi ma cerca alternative vincenti

到着した商品は画像で使用されているものとは異なり、茶色かつ大判のものでした。この書籍はinternational editionなど複数のものが存在するので、画像と価格を確認して注文したにも関わらず希望とは異なる商品だったので、正直落胆しました。洋書の扱いにも配慮があるとありがたいです。

Great book with all the pricing theory essentials, its connection to the real business world! A must have to do commercial strategy!

Every General Manager, Marketing Manager and Revenue Manager should read this comprehensive guide to establishing an effective system for pricing - strategic as well as tactical. Developing a skill in this area will create the conditions for profitable enterprise. It is learned, anchored in reality and up to date incorporatinf contemporary thinking about value and choice.