Purple Cow: Transform Your Business by Being Remarkable

My company produces an American made fitness product called The Body Archer. We knew we had a winner but we were struggling with how to most effectively market our product. Seth Godin's book, "Purple Cow" was a real game changer for us. Seth is a marketing expert that many other marketing experts turn to for advice, and we now know why. His Insight about the major changes in people's buying habits that have taken place just in the past few years prompted us to do a total makeover in our marketing strategy and we're already seeing the positive results. We now have a page full of bullet points from Seth's book that we look at every day to keep our marketing effort on track. Even large, successful companies could benefit from this incredibly visionary book.

I'm not really one to waste a lot of time, so on the commute to work I love to listen to books on CD. As I have a part time on-line business, I appreciate insights and knowledge from others. I find Seth Godin extremely good at both. He knows how to put it in easy to understand language that makes you say, "I get it"!The Purple Cow is about how to be remarkable and so outstanding in your field that you become a hub of profitability and you are viewed as an innovator. People want what you have because it is different and surprising. Godin gives plenty of examples of purple cows in his book and it sparks interest and ideas within you.If you are a forward thinker, you will enjoy the book because it inspires you to take action of your own to be remarkable in whatever you do, to become a purple cow!

The reason this doesn't get five stars is because the first half of the book is really tough to read. But the second half pays off. It's not about many different angles but one strong theme. This is not a "one book that covers everything" type book but really talking about why so many products fail. It will definitely make you think and I HIGHLY recommend it to anyone who owns a business or is starting one because it's central theme can be the life or death of your business.

Looking for some inspiration? Are you a bit confused as to why your product or service just isn't selling? Read this book and you will learn why. Godin is genius in everything he writes. Purple Cow defines "being remarkable." Differentiating yourself from the rest and being able to grab the consumer's attention.Highly recommended.

Only the overall points are addressed in this book. Gives you a mindset of what direction to move in. Very good starter marketing book.