The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real

Perfect for what i needed for university.

Very inspiring!

Although I already have a boring all text and statistics yawn fest business plan, I find that I seldom refer to it. I need something else to help move me forward and get me unstuck. I need something to get me excited about strategic planning. This book does it.I, like many artists have shelves full of books on the business of art, creativity, marketing and the like. They bore me to tears. This, on the other hand, is a great motivational tool.Rather than have me fill notebooks with dry lists, this book instructs me to create mandalas, vision boards and visual journals. I have created these before but not as a business tool. This book takes me step by step through the process of figuring out what I want and need, and gives me all sorts of insights to keep moving me towards my goal.This is the best book of its kind that I have seen. It's probably the only book of its kind that I have seen. It's art with a purpose, which appeals to me.There are many books on making visual journals but this book in my opinion is the one you need if you are seriously thinking of your art as a business. I have already told many of my artist friends about it.

This book is helping me put my ideas onto paper in a very creative and insightful way. Yes, it requires time and much thought as you take a good look at yourself as a business professional and a creator. While my business idea is more culinary arts-minded (not as artistic or crafty as some of the business ideas spotlighted), I was still able to adapt to the concept of creating a visual business journal.Best features: many basic business terms put into relatable terms. Great directions for the projects (even though I did many to my own liking), and many visuals to use as a template.Struggles: Many people on here are asking "what's the point of this book? You could be using your time to build your business not creating some lame scrapbook type journal ABOUT your business!!" Well, to me, understanding myself as an entrepreneur and spending time visualizing my business IS part of building a company. I know it will serve as motivation and inspiration to get through the more left brain-minded tasks of expanding my company. So, if you have that mindset, don't buy this book!! But if you enjoy creating and getting your daydreams and business thoughts/plans/questions out on paper, then go for it! It was worth the 11 bucks I paid for a used copy!!

This is an unique book where the author presents the visual journaling techniques and prompts to meet the three basic challenges faced by many creative/visual-oriented entrepreneurs: dealing with the emotional & psychological mental blocks, misunderstanding the creative process, and lacking the practical business knowledge.The first three chapters of this book focus on the self-analysis, discovery of skills and talents, and mental/psychological blocks. The last two chapters provide the strategic tools for managing and growing your business. The author show how a visual journal can be used as a living document that is subject to change over time, and also is adaptable to ever changing personal needs and business climate.The first chapter, the shortest one in the whole book, shows how various journaling techniques can be used for brainstorming, problem solving and gaining insights. Additionally, it lists the benefits of a visual journal, and also briefly mentions what supplies (simple) are needed to create one.Chapter two starts with the creation of a flower with four intersecting ovals that can be viewed as the creative entrepreneur's mandala. This enables one to see a "big picture" of the essentials needed for the realization of one's business vision. Chapter three, the largest of all, views the blocks not as personal barriers but opportunities for growth. It explains the characteristics of each side of the brain (left & right), and how they can work together rather than compete. It also shows that it is necessary to understand the four modes of functioning so that they can be controlled and managed more effectively. Both the constructive and destructive aspects are identified for each of the mode, and the remedies are provided for each of the destructive ones.The fourth chapter shows how one can think strategically like a CEO using the managerial planning tools provided in the book. The basics of promotion and marketing (branding, packaging, advertising and media selection) are presented in the last chapter which utilizes the strategic approach rather than the tactical one. At the end of this book is a DIY project: a mini journal that allows one to document the strategic plans, to keep track of one's progress, and to recycle the existing paper cards and ephemera instead of buying expensive business planning books.I have submitted several pages from my own journal for the inclusion in this book; however, I did not get the whole manuscript when I did some of the exercises. Consequently, I did not get a chance to develop the strategic plans for bringing my business ideas to fruition before I got this book. Pretty soon, I will have to go back to my visual journal pages for refinement and reassessment. But I can rely on this book to help me develop my own strategic plan with its visual journaling techniques and prompts.