Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)
Product ID: 432239965
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Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
| Dimensions | 20.07 x 2.03 x 25.15 cm |
| Edition | Second |
| Isbn 10 | 1599185342 |
| Isbn 13 | 978-1599185347 |
| Item Weight | 595 g |
| Language | English |
| Part Of Series | Ultimate |
| Print Length | 292 pages |
| Publication Date | 3 April 2014 |
| Publisher | Entrepreneur Press |
User
A must for anyone wanting to advertise online
If you want to know the ins and out of PPC advertising you don't need to look any further. This covers the basics up to more advanced strategies and is well worth the cost. It'll save you a packet not just in advertising costs but also having to buy other online training courses.
User
Nieuwe inzichten
Er zijn veel boeken over Adwords.Dit boek pakt op vele punten en andere insteek en geeft een veel dieper inzicht over de opzet en uitwerking van je adwords advertenties
User
Ein "Muss" für Online Vermarkter
Ich mache keine großen Worte:Du bist Online Vermarkter?Sprichst Englisch?Kannst investieren?Kaufs.Und... hier... kommen... meine... sechs... Worte...:)
User
Some Great PPC Tips Inside!
I have ran numerous pay per click ads but Im definitely not an expert on the subject.This book breaks ppc down making it easy to understand.Learn how to set up campaigns, ppc ads, and which keywords to target to return a profit when running your ppc campaigns.Broad match, phrase match, and exact match learn the differences and how it can increase your bottom line.I learned a lot of new ppc tips and strategies that I am applying to my own affiliate marketing business that I have ran for 13 years.Great read pick it up if your thinking of running any ppc ads so you have a good understanding of what you are doing.
User
The writer is selling his own services via this book
Informative but ultimately comes down to selling a service. The book is promotion material for a specific service provided by the writer. Don’t recommend
User
Good book to read
It is a good book to learn new strategies
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