River Grove Books From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

If you're a media influencer or thinking about becoming one, read this book!!! Laura Bull has the experience and know how to set you up for successful, personal branding. You can tell that her experience helping brand several successful, music personalities is definitely a key asset. She delivers practical advice without a lot of jargon, uses clear concise language in her explanations and provides excellent examples. She also provides helpful resources and exercises to help you work through the branding process. I really like that with the purchase of the book, you also get special access to more tools and information on her website. There are a lot of branding "experts" out there but I'm learning there is a big difference in creating brand identity for an inanimate product vs. a person. She talks about these differences and really gets you to think about what it's going to take set yourself up for success. This book makes the whole process of building a brand identity feel very approachable. Not that it's not going to take some time, thought and work but the process doesn't seem overwhelming now. I'd say this is a must read for anyone who may be thinking about becoming an influencer, or already is and needs help clarifying their brand id or rebranding.

I was looking for a book on personal branding, recently, and then remembered that I’d purchased Laura’s book at the recommendation of a friend on Instagram.It did not disappoint!Laura’s Brand Matrix helps you identify your strengths, and walks you through the steps to create your own Brand Statement.Each chapter gives you some quick action steps to help guide you through the process.I did get a little stuck in the process, but that was remedied after I downloaded the supplementary materials from Laura’s website.Overall, I really enjoyed this book, and feel a lot more clear on my brand, and my purpose.

Awesome advice for starting your own business!

This book is my business brand bible right now, I've read other books on the subject and Laura Bull nails it on perfectly! I read through it and now I am doing the exercises and I am looking forward to finishing it and write Laura a thank you letter for helping me get my entrepreneur spirit going and eventually get my business going with what I have learned from From Individual to Empire.

This book not only provided meaningful insights on distinguishing yourself in a hyper-competitive marketplace, it also provided workbooks and other practical materials for crafting your message. If you're looking to influence any audience, you need this book!