Why Advertising Fails: And How To Make Yours Succeed

This book will help you learn why you need to have a marketing system in place before running ads for your business. Otherwise, you are simply wasting time and money hoping to get quality customers.

Another great book by DK.My biggest takeaway was focus on what gets you sales not what gets you likes, shares, pins, tweets or views.Focus on what gets you sales.

Much of what Dan shares in this book has been shared elsewhere—in his other books or information products—but it’s good to be reminded of it. For example, a lot of people talk about content marketing, but hardly anybody says your content should subtly persuade the reader to buy from you.Some of what he shares in this book is new (for example, exactly what elements your advertisement should have to be effective).Dan has admitted that the guest authors pay him to be in his book. Most are bad writers. Some guest authors, like Russell Brunson (who has good information but is a bad writer), I don’t mind reading.Others guest authors, like somebody who converts well-known song titles to tell us what he’s learned from Dan, are just boring and don’t provide much value.

It’s complicated written (although I’m Dutch, I read between 20 and 30 English business books a year).I hoped for great insights but nothing new.