Market Segmentation: How to do it, how to profit from it 1st Edition

Excellent book , for a research that i made!

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

When I ordered this book, I expected to receive a high value book, that helps me in my current job. Honestly I can tell - this is one of the best professional book - I recommend it for segment managers, or anybody who is involved in marketing

There are some books that keep you glued and till you don't read them, your life seems incomplete. This is NOT that kind of book. It gives a nice structured way to deal with Segmentation but it appears boring with long lengthy discussion; stuff that can end in a page is extended for 4-5 pages and thats what makes it so boring to read!!

"Market Segmentation: How to Do It, How to Profit from It" is such a significant book which describe what market segmentation is and how to do market segmentation successful. The book combines many marketing theories and vivid examples together to indicates and analyze the market trend. One who can run the business successfully must have the abilities to recognize the customer value, business models, marketing strategy, and then he/she can make the proper adjustment to adapt to the changing situation. Of course, the most important thing is to find the correct way do market segmentation.Ye Liang

Good book on developing processes and alot of excercises were helpful, however it was like being forced to read a MBA text book again. i was hoping to get some more correlations to Six Sigma and others but overall it is a good read...but be ready to feel like you are studying again.

Really good for breaking down segmentation to enable you to fully understand what segmentation is and how exactly it is done

It is a great book