Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life

Cookie cutter. Rags to riches. Homeless on a park bench to a gazillionaire. Called 2008 rescission the worst economic time ever. This book has the depth of a puddle. All fluff, no substance.

We get it, 100 mil in sales. The advice in this book is not new, and it doesn’t even flow from sentence to sentence. Basically reminded me of listening to some jacked up guy in a bar rant on about the grind mindset and to never take a break to breathe or think. Just go go go. Like ok dude we get it, you do coke. Barf.

I applaud the author’s enthusiasm and candor but it’s basically the longest pep talk in the planet. Nothing new or groundbreaking is shared here. The author repeats himself and tells his story over and over in detail in every chapter. Here’s the book: Work hard and do whatever it takes to get the sale. The End. I did enjoy the excitement in his “voice” but the writing itself isn’t spectacular and there are plenty of books on the market by much more successful authors that say exactly the same thing.

There is not a lot of substance in this book. It's as if he read a thousand random self-help books, wrote down a dozen of key points from each of those, and then compiled all of those notes together into this book with a catchy title. So here a couple of suggestions: (a) don't buy, (b) if you think you might miss out on some gem in this book, lower your expectations and settle for the $2.99 Kindle version, or (c) read all the positive reviews - they point out all the "gems" and the book, unfortunately, does not offer much depth beyond that.

The book contained nothing I’ve haven’t heard multiple times before, no unique insight and offered 100’s of suggestions common sense suggestions with only a couple paragraphs to back them up. “Wake up early and beat the competition”, “get motivated by the success of others”, “work smart not just hard”, “prioritize your most important tasks”. The first four chapters were somewhat informative and it went downhill from there.