Amazon Unbound

Brave New World? I don't think so.

The first two parts of the book offers valuable insights on how Amazon approaches challenges and a glimpse of how Jeff Bezos thinks long-term.The third part of the book mainly is a recollection of well know public facts about specific private and company events. I don't think it adds much to the book.I recommend it to any AMZN shareholders trying to understand *how* Amazon will comtinue it's journey, no matter the direction.

This sequel is a lot different to the Everything Store, which covered the history of amazon up to 2013. There was less of a focus on the strategic business plays and leadership principles that guide amazon and more of a focus on gossip and scandals. It was evident Jeff had zero input to this follow up story as admitted by the author in the book. There was zero mention of amazon's two new leadership principles that address the climate and employee satisfaction. I would have liked more focus on acquisitions the company made and the innovative culture vs the details of Jeff dating Laura Sanchez. In my opinion the author had a bone to pick in this book.

This was a good interesting read, to go into the depths of a large global organization and realize the many challenges that they faced. It was an eye opener to see the culture of an expanding organization responding to the setbacks getting up and pushing through again.

Interesting follow up to the original book. Amazon is definetley an interesting example of modern capitalism. Would recommended people interested in buisness

First class. Lots of stories, background and information. I wonder what Buzos was like as an employee?Dont see much about that. A must read. Essential.

While I was marveled at the culture of innovation and experimentation described, this book provided another view that all that glitter might not be all gold. Great read for budding business people, and for also everyone else looking for quasi-entertaining gossip columns type tales

Brad Stone’s writing captures my attention unlike anybody else in a world where I spend most of my time looking at Instagram.