Truth about Innovation, The

The structure of the book is already an innovation. It's divided into 55 chapters and each of them are very objective. The book is very useful even for busy people which got not much time for reading, because each chapter is composed by 2-5 pages and you can read 1 chapter per day if you want.Each chapter has a different idea, and it gives you new dimensions to view the dynamic world we live on. Also, the book has inumerous case studies - sucessfull and unsucessfull ones.The book teachs you lot of things, besides innovation: creativity, human resources, leadership, management, challenges, corporate culture, ideas, investments, national cultures, and much more.That's the best about a book: it shows the relationship between the core concept with other facts we face daily.

At about 250 pages it's small but in content it's big. Essentially McKeown analyses how innovative companies act, he aggregates examples and distills these to specific attributes of innovation. The source for his material is other books which he references.The book is composed of 50 chapters, each about 3 pages long, each chapter correlates to a `truth' so it is a good book for picking up and reading a few chapters whilst having a coffee or during your commute.While it doesn't contain any major revelations, it does collect together a lot of the current thinking on innovation. Overall as a good synopsis of what innovative companies and individuals do.Some of the truths which resonated with me were:* Bet small to win big - he works a wonderful example with Whirlpool* Do what your competitors won't - great idea of taking the fight to a place your competitors have ignored* Most things fail, get over it - In Ireland we are hung up on failure. Don't be!* Innovate your way out of recession - one for us now.Some of these ideas touch upon concepts in another excellent book, "The entrepreneurial mindset" by McGrath & McMillan, which I would recomment too.

Many books have been published about innovation. Myths, methods, processes. What you really want to know is the truth about innovation and how it is achieved by real companies around the world in different industries, so you can have a clear understanding of the mindset needed to create a proper environment within your organisation to foster true innovation.This is what Max McKeown gives us in his amazing book "The truth about innovation".By sharing 55 enlightening real truths of innovation deploying a superb unique narrative ability, Max makes the reading entertaining, captivating and very easy to follow without getting too colloquial. On top of that he adds his deep experience -academic and professional - to clarify the concepts learned by the truths so you can go and get truly innovative.You will find stories of successful companies such as P&G, IBM, Whirpool, Nintendo and many others from which you will benefit while having fun. Another great aspect of Max's style is that he doesn't keep his sources of information secret, so if you would like to read further, you will find his references after each one of the 55 truths. It's like a master degree module for less than 15 pounds.

I am not surprised that readers are giving this book 5 starts. I read it a couple of month ago and I went through some of the sections again this week. I read a lot of books about innovation and this is the best so far. It has sections with short innovation tips, great examples and I would definitely guarantee that you will never get bored. Inspiring idea.. GREAT job Max, i would HIGHLY recommend it!!

At about 250 pages it's small but in content it's big. Essentially McKeown analyses how innovative companies act, he aggregates examples and distills these to specific attributes of innovation. The source for his material is other books which he references.The book is composed of 50 chapters, each about 3 pages long, each chapter correlates to a `truth' so it is a good book for picking up and reading a few chapters whilst having a coffee or during your commute.While it doesn't contain any major revelations, it does collect together a lot of the current thinking on innovation. Some of the truths which resonated with me were:* Bet small to win big - he works a wonderful example with Whirlpool* Do what your competitors won't - great idea of taking the fight to a place your competitors have ignored* Most things fail, get over it - In Ireland we are hung up on failure. Don't be!* Innovate your way out of recession - one for us now.

This book provides some really useful reading. The book is organised into a series of 55 two to three page "truths" on the subject of innovation. Each of the entries has additional reading material listed in the back of the book which is really useful.If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of.If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book.It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.

obviously i must recommend this book!!