Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

The content is great; very informative. My big problem is that it has no index. So I guess you can take good notes and create your own in the event you need to go back for reference. Otherwise, a nice book to have as part of my advertising book collection.

If you want to get an in depth start in your programmatic career, reading this will definitely give you more insight into the digital media advertising world.

Such an interesting book that the industry desperately needs.It can be read even by non-digital marketers; as it gives an overview about the overall industry and how programmatic advertising can be established across various of consumer touch points.

If you consider yourself a programmatic insider, I definitely recommend that you read this book. It describes the fundamental principles of programmatic advertising and surveys the entire field without focusing on any specific technology or area of use. Although this book is not useful for solving particular technical problems, it will start you thinking and will expand your view of the whole field. It’s as if you have been traveling only within your specific area, and then one day someone puts you on a plane and shows you how your area fits into a larger whole. Only then can you see everything happening around you which you do not normally see.Complete review: [...]David BauckmannProgSol.cz

Very informative and powerful book for programmatic ads.

Large fluctuations in quality from chapter to chapter. A lot of redundancies. Professionals, who participate in the german speaking market are better of with the BVDW Kompass Programmatic Advertising, which is free of charge.