Counter Culture Coffee Hologram - Medium Roast, Sustainably Farmed, Kosher, Whole Bean Coffee, 12 oz (1 Bag)

The overall experience with counter culture was great. My coffee shipped when it said it would and got here the earlier of the two possible days listed. Both bags were stamped with a roasted-on date about 5 days prior to their arrival. So, about as long as it took to roast, bag, box and ship it to my door. I don't think it could be any fresher than that without visiting a roastery in person. I do want to note that my order shipped directly from CC and not from Amazon, which is not the case with all variates offered on the amazon. Just something to keep in mind for freshness. Also, the coffee variety used in the blend is also stamped on the bags.I do want to preference this by saying that the roast on both of these is likely lighter than a lot of people are going to be used to if they do not already drink specialty coffee.Of the two "Big Trouble" is my favorite, by a lot too. That surprised me because I tend to prefer darker roasts. I would say this roast, in my experience, is on the lighter side of medium. In a v60 it makes a well-rounded cup that is balanced between body and acid. So, it tastes modern with a hint of nostalgia. This is the cup of coffee I wish I could get served in every local diner. It could easily become my daily driver, so to speak. These flavors remain the same in the Aeropress but are slightly muted.As for "Fourty-Six" it is a bit different. Smokey and fuller in taste, which I like, but there is slight floral aftertaste which isn't my preference. Don't get me wrong, it is a good cup of coffee, but it misses the mark for me personally. I'd definitely recommend it to others who like that sort of taste. While listed as a dark roast I'd say it is on the side of medium-dark. It has the characteristics of a dark roast in flavor, though.For reference I use a Timemore C2 as my grinder and a V60 using the 4:6 method for my daily cup. I find that I like 18 clicks. I'd say this is closer to medium than a medium-fine grind.Anyway, I'll be trying more varieties.

Not too dark, tastes great. A very nice aroma and good roast quality. Works a treat in an aeropress.

It is bit chocolatey and fruity

My only complaint- I wish the bags were a little bigger, but this coffee is worth it. It has a rich, sweet, velvety profile. Almost a light cocoa / caramel flavor but its very slight and seems to come from the beans. There is no artificial flavoring / alcohol taste like most flavored coffees. There's nothing cheap tasting or cheap smelling about it. Its not bitter or acidic. Its very smooth. Its a perfect all occasion blend. Not too strong, not too light, great for any time of day. A perfect company coffee, or for sitting at the table reading the paper with breakfast. I call it Goldilocks because it really is "just right". I usually always put cream in my coffee, but with this roast I could see skipping it, its that good. I hope they never stop making it.

I love this coffee and it's my go-to brand and flavor.However, I usually order directly from Counter Culture. When I order direct it's usually been roasted within 4 days of arrival. But after ordering here I was surprised to see it had been roasted 5 months earlier (Dec roast, April arrival). Hologram was significantly less fresh than I'm used to. Instead of smelling awesome, it smelled like cigarettes.Still pretty good flavor overall. I love this coffee and it's fantastic when fresh. I'll order this coffee again but not from this source.

I love light roast coffees where you can taste sweeter notes, cherry, molasses, etc. This fits the bill. If you like coffee that tastes burnt then I'd stick to Starbucks.

One of my favorite Coffee! The beans of the coffee is never oily. The coffee has flavors of ripe fruit and hints of chocolate. Delicious!

I'm not an expert and realize that coffee preferences seem to be largely a matter of individual taste, these brews seemed watery and tasteless compared to the darker roasts I usually enjoy. The Molasses Cocoa and Caramel Nutty flavorings did absolutely nothing for me. They were offensive, actually. For $30 this was an expensive experiment...as they are non-returnable. I haven't got up the gumption to throw the remainder out into the yard; but considering that I don't find the coffees enjoyable that is probably where they will end up.