L'Oreal ParisFeria Midnight Collection Natural Soft Black

I have level 7 reddish-blonde hair and I simply pump up the copper red color with this product. I get tons of compliments daily regarding my hair color. Not a colorist, I am a chemist, I do understand how the color wheel works and what I have to do to get the color I want and this works perfectly for me. I am a level 7 reddish blonde and this is also a level 7 copper/red/blonde so it will deposit perfectly and will pump up that copper red color I like so much. Keep in mind this is a copper red and will not be a true red. This has a red/orange base and will impart red/orange color. If you are seeking a true red then pick something else. I do get a kick out of my hair syulist at Regis who asked me if people do ask me if I am a colorist. She says the color is simply flawless and not everyone can carry this off as it deposits very heavily and it is very bright. The developer in this kit is 25 volume cream peroxide.If you want this color to last you have to use sulfate-free hair products or a line that will actually lock in the color. Products containing sulfates will make the color bleed. Personally, I use Diamond Shine by Zotos (Shampoo, Conditioner,Moisturizing or For Color Treated Hair makes no difference; and Illuminating Smoother or Shine Boost )and I never see any color bleed when I wash/condition my hair. Sadly, I find L'Oreal shampoos and conditioners to not meet their claims.Another thing regarding hair and chemistry: Best thing I use right after coloring is a cider vinegar rinse (1/4 cup of cider vinegar to 1/4 cup of water) and that will neutralize the peroxide (base) you just used to process the color. Additionally, this will strip out all the conditioners and chemicals that weigh hair down (i.e., when hair is over conditioned). The application of a weak acid will neutralize a strong oxidizing base like peroxide and stabilizes the pH of your hair. BTW-if you cannot find this, L'Oreal MR1 (from their Mega Reds Preference line mix with 20 volume cream peroxide) is a perfect match in their Preference line and it does provide 100% grey coverage. Feria does not provide 100% grey coverage, so keep that in mind when choosing your color.Zotos also makes Quantum Riveting Reds and I use that once a week and it keeps my color vibrant. You cannot beat the price at Sally's on Zotos shampoos and conditioners ($7.50/32 oz sizes).Of course, you can make your own by mixing some semi-permanent color, a similar shade to what you color with, with some sulfate free shampoo and this will also boost faded/fading reds.You have to realize that the color on the box is not what you will really get simply by applying what comes inside the box. Do be aware that L'Oreal has a line of Mega Reds (their Preference line) and that line is highly specific to what the base color of ones' hair. they have that line for blondes and brunettes. So if you are a brunette use the formulations specific to your color level or be prepared to double process your hair and lift it to a level where a formulation intended for higher level is actually going to take/deposit/lift as it was formulated to do. If you want gorgeous color than you have to look at your hair and determine what base color you have. If you have deposited color on your hair then the best thing to do is strip it out with something like One 'N Only Color Fix (get 2 bottles just in case, very gentle and no damage) then you are going to see what you are really starting with. Common sense would dictate that depositing color on color is a really bad way to go. Think about it: red and yellow make make orange, blue and red form violet, blue and yellow form a green base, green and yellow make blue on the cyan side...So taking all of that into consideration will indeed affect the color you get.When I decided to go back to my natural color and make it pop I had to recognize the fact I was using 30 volume peroxide to bring my hair to a platinum blonde color. I stripped the color with One 'N Only and then I used a filler (non-peroxide color/semi permanent color/a neutral toner for high lift blonde-a pale blonde shade mixed with 10 volume peroxide in order to deposit color into the porous cuticle, basically fill the cuticle with color and then I applied this color. If I had not done that the cuticle would never have held the color (it would have turned pink) as it was so porous due to the application of the 30 volume peroxide which is similar to bleaching. So now you can see why colorists are highly trained and really do know what they are doing. They do test strands for a reason and so should any amateur/novice.One more thing: Always check the contents of the box before you use the product. I have had the experience where the #74 color had been swapped for Feria N37, this would have been a disaster had I not known how to fix it. Feria 37 is a deep plum color and is a level 3 (very dark). I simply removed it with One 'N Only. Sometimes people swap things out and return them-happens.

I receive compliments on my hair color. It is not designed for regular hair coloring. With washes, the translucent pink highlights fades and the strawberry blonde remains. I was told this by L'oreal customer service. You might want to call them before purchasing. I'm still happy with it.

I was so happy to finally find this hair color. Sorry, but won’t be buying it again. Too damn expensive!! Why are all the other colors so much cheaper?? I really DO NOT UNDERSTAND your pricing on select items. THEY SUCK

My hair turned green after a week

nice color

A great color! Wish it was as pink as in the photo, but it results in a nice cinnamon color which inspires lots of compliments. Really disappointed that it's been discontinued.

I love Féria products, I never stray from this brand. However, I wanted to try some new colors that aren’t available to me so I tried this one. I dyed, per usual, but in the middle of dying, the bottle cracked in my hand, completely down the middle, and splattered all over my new bathroom wall and into my towel I had laying over my sink (thankfully) & rendered the bottle unusable to wear I had to scoop the coloring into my fingers to finish my hair. I’ve never had a bottle break in my hand like that, which makes me think the box was old & shouldn’t have been used, possibly? The color wasn’t as dark as expected either and I even left the color sit for over 45 minutes. But, the color turned out okay. More of a medium brown than natural black. I still will use Féria products, but might think again if I order another color. This was my first time ordering Féria from Amazon.

I loved it it's the true color

After your initial first time use ,just use it on new growth and if you need to refresh your lenghts ,just use it for 5 minutes or your roots will be lighter than your hair ,

Parfait

Love IT,Got them today, a bit longer as aspected but love the Brazilian Brown Féria from L'Oréal. They came like new, buyed in USA and came to Croatia EU, 5+Thank you

As I expected , happy with my order , would buy much more if the postage was cheaper

I have to bleach my hair multiple times to achieve this hair color. I used Hyper platinum loreal to bleach my hair