BORTHEProfessional Permanent Long Lasting Hair Colour/Dye, 60ml, Made in Italy, Gentle on Your Scalp, Permanent Hair Dye,%100 White Hair Coverage, No Harsh Chemicals - 7.00 Medium Intense Blond

Bought on behalf of my better half. She is a hairdresser to trade and loved the product. The price is decent the quality of the product according to her is salon standard and would she said hairdressers pay more out the merchants for a product of this type.Worth a buy it seems.

Great value product . Better grey coverage would be a bonus . If using on white/ grey hair again I would add cling film & towel wrap .

Fantastic stuff

this lasts for ageeeeesssss. i have shoulder length hair and one tube (mixed with developer not included) was enough. i really liked it but i had faded out blue dye under it and it was quite a pale green. i didn’t mind it but it wasn’t as dark as i was hoping- this my be my error due to the dye i already had on my hair!! if you use this n want i really bright colour i recommend bleaching your hair first!!

I like the colour of this. I’ve dark brown hair and it came out reddish-brown which is what I wanted. Not too in your face red

I’ve never used a professional dye before, I’ve always gone with box dyes and while it did eventually wash out to a pretty faded pink after a couple of months, I’ve got no complaints whatsoever. The colour that came out in the beginning was amazing, brightest red I’ve ever seen and I will be using it again!

Bought the black hair dye, put it on with 20vol peroxide, left it for an hour. When I rinsed it out u saw that my hair colour had not changed AT ALL! This is the worst dye I've ever used. I would like my money back on this terrible product.

People are confused how to use this product. Just so you know, the instructions are printed on the inside of the cardboard box.You do need to mix it with crème peroxide developer. The most common is to use 6% 20vol peroxide, and mix it 1:1 with the tube of dye.Had a very good result with 5:4 and it got my roots and coloured them brilliantly.