From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue Hardcover – February 8, 2016

I'm a common denominator in 5 startup acquisition stories with $100M+ exits to Gilt Groupe, Amazon, Intuit, and Adobe. Along the way I've learned a ton about what makes for winning teams. These days I consult for a living to help startup founders understand the crucial transformation that occurs once you've hit product-market fit. This book covers just about everything I try to teach my clients about scaling growth stage startups.What isn't immediately obvious if you haven't done it before is that around $1M ARR (or whenever you have proven p/m fit) your business needs to change dramatically. It is so counter-intuitive that nearly every single first-time founder struggles with this for at least a year and usually more. And I completely understand why: you've done the impossible to get your startup to this phase, and it should be heartily celebrated, but now that you're there it's time to scale and execute in a fashion that you couldn't have been doing before (and shouldn't have been trying until you hit the right stage).The truth known by successful founders and real operational experts is that after product/market fit the best move is rapid acceleration to carve out your market share. If you try to stick to what you've done to get here you will be eclipsed by your competition down the road. That means spinning up a productive revenue team as fast as possible and nailing it the first time around.To do this you'd typically need to hire expensive, because the folks that have done $1-10M repeatably just know what they are worth in the market. Achieving escape velocity isn't easy but it yields huge exits, so the people who contain the experienced based knowledge -the playbooks- well they're priced appropriately.I'd argue that this book isn't priced appropriately. The value within is phenomenal and I wish it had been released years ago so I didn't have to spend so much of my career learning this first-hand in the trenches. If you know a friend or relative that is working inside a growth stage startup or considering launching one of their own do them a kindness and order them this book. No other title does as much to clearly articulate the secret playbooks behind a successful revenue team.

As the CEO of a growing SaaS business, I can tell you from personal experience that this book is THE Bible for creating and growing a successful startup. For those of you who don't know Aaron, he is the guy who put Salesforce.com on the map by creating a new model of selling: separate prospecting and closing teams. From this success, he wrote the guide on how to do it for the rest of us: "Predictable Revenue". But where "Predictable Revenue" focused primarily on this new model of selling, "From Impossible to Inevitable" is everything else you need to know about starting and growing your business. From "picking your niche" to honing your message, and then hiring and ramping your team, Aaron tells you how to do it every step of the way. I can't recommend this book highly enough. It is so jam-packed with useful information that I have read it, and then re-read it multiple times.PS - I bought both the audiobook and the hardcover. Aaron narrates the audiobook himself. He is articulate and funny. It turned my commute into a learning session.

Amazing Book!!Fortunately I got to read it just before launching a new product and got my team to review many of the subjects shown on the book.Afterwords we realized how much we'd have done wrong if we didn't decide some issues about growth before going to market.Great and simple cases about nailing a niche clarified us about where to start in a small pond, and grow bigger in it, before aiming to a bigger one and be just another small fish in a big pond.

I've been following Aaron and Jason on Twitter & Quora for over a year and when I saw the promo video, I had to preorder.FITI was a just a fun, authentic read you only get from people who've done it, not just studied it ;)There's lots of stuff I liked but probably my favourite parts were the seeds, nets & spears analogy; the motivation-agitation matrix; and the letters written from the perspective of employee, executives and board (that was novel, and it's amazing what difference it makes when people simply understand where others are coming from).Best of all was the roadmap format. This month we finish prototyping & validating our MVP within our network, and I know the next step is generating leads outside our network while we close those opportunities from inside it. So the book did what I hoped, which is telling me what things I need to action now, in what order, to stay a few steps ahead.Highly recommended!- Chris McKenzie, Director, Gekko Analytics

Simple and practical! Highly tactical

This is a fantastic guide with a particular focus on outbound prospecting and sales.

Application of what you read is key in any business book this is rammed cover to cover like a virtual sales mentorI would recommend for any sales leader, startup business leader or FD

Bible for best sales operations and workflows. A must to read for any sales rep or executive

Great book.

I am in the process of launching my third SaaS app, and I wish I had read the advice in this book before I started the first two. It is a treasure trove of great pointers and important concepts to think about.I found this book to be one of the most useful guides I have ever read in nearly 30 years of being a self employed software developer. I seriously urge anyone who is venturing down the path of launching a web app to grab a copy and read it cover to cover. Don't rush it. Take your time and let some of the advice soak in. After each chapter, compare the ideas discussed against what you are currently doing.I guarantee that there will be several "Aha!" moments when you begin to see new ways to tackle perceived problems, or realise that you have been wearing blinders with respect to many aspects of building your business.

Soy muy fan de Aaron Ross, pero este libro junto a su compadre Lemkin al final resulta ser un compendio de artículos que todos los que seguimos su blog ya conocíamos. Y muchas cosas ya venían en su anterior libro Predictable Revenue. Puedes vivir sin comprarlo.

Es un libro que debe ler todas las personas que trabajan en una StartUp o una empresa que quiere crecer rápidamente.Ofrece muchas ideas que se pueden poner en marcha inmediatamente.No es necesario leerlo de un solo golpe.

Lots of great things in the book - at first I thought the book was a little more for beginners when I started reading the first chapter but it quickly got into the good stuff. I personally loved the "Dear Employees" and "Dear Executives" part of the book - very nicely outlined the expectations and misunderstandings between each group. Definitely recommend for any SaaS founder.

Livro muito bom e com conceitos inovadores sobre a performance e resultados em vendas. Recomendo muito este livro para empreendedores e executivos de vendas

Les 7 conseils du livre sont très pratiques et très justes. Les auteurs sont de vrais praticiens et ils ont réellement expérimenté ce qu'ils disent. J'ai retrouvé pour ma part un certain nombre d'actions que j'avais déjà mises en place et des idées pour accélérer m croissance. on

Excellent livre. On a trouvé de nouvelles idées fantastiques mais vous devez lire "Predictable Revenue" en premier

Livro excelente, revelador, se você quer crescer sua empresa não pode deixar de ler, facil entendimento e aplicação pratica, fica dica.

En una gestión actualizada es un libro para leer y reflexionar, no lo dejaría escapar de una biblioteca del 2016 para los que tenemos el jovi de hacer empresas de valor.

Das ist mal wirklich ein sehr interessantes Fachbuch ohne zu theoretisch zu sein. Das Buch ist sehr gut und verständlich geschrieben