Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want

Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.

This book is all right, but feels like it's geared more for someone in sales than anything else. Not bad though.

It's basically another version of "How to win friends and influence people". Not very Powerful. Just says "be their friend and they will buy from you". Not worth the money unless you've never read the other book.

So far, I really like what I've read. The topics are on the day to day interactions we have with people, which doesn't require you to be a psychologist to practice the power of persuasion.

Great book for those who want to become a dynamic personality in the public.

Another great book by Roger Dawson.

Each of us is in the business of persuading someone to take some sort of action or to think differently about something. Persuasion is done every day in business environments, in the home, in shopping experiences, and many other encounters between people. We're not talking about negotiation; we're talking about persuasion. Certainly, they're closely related, but as different as two siblings.As a Certified Management Consultant and Futurist, part of my work is helping corporate leaders-present and future-prepare for what tomorrow's corporation will be. I suggest to you that today's coercion, directiveness, and team leadership will be supplanted by a new style of getting things done: persuasion. With a complicated web of independent contractors, contingent laborers, matrixed employees, and strategic partners, no one will be able to tell who is really in control. Therefore, the "control" will go to the people who are most persuasive. This book, and others like it, will become the textbooks for future success. And, of course, they'll sure help in today's world, too.Roger Dawson is an internationally recognized expert in persuasion, negotiation, and helping people get what they want in life. There's a reason his books have been translated into ten languages and his audio program on negotiation is ranked as the largest-selling album in the history of business cassette publishing. This is a man to be listened to, to be read. His effectiveness is illustrated by examples from his own life.The book's 27 chapters are organized into four sections: How to Play the Persuasion Game, Analyzing the Persuadee, How to Become a Power Persuader, and Learning Persuasion Techniques. The process begins with the aptly-titled introduction: "What This Book Can Do for You." Do you feel like the persuasion is starting already? Hang on!Listen to some of the chapter headings to get a sense of what's in this book: Eight Magic Keys that Control People, How to Make Them Want to Die for You, How Scarcity Drives People Wild, The Power of Association: Tying Your Persuasion to Something Good, Bonding: The Magic Key to Persuasion, What Motivates the Other Person, You'll Never Forget Another Name, and Eight Ways to Persuade the Angry Person. Whew! This book really covers the subject, with practical, no-holds-barred advice. Even if you just read the Key Points to Remember at the end of each chapter, you'd get your money's worth.Strengthen your position for today and tomorrow. Grab your highlighter and a pad to take notes. Absorb this book. Apply its teachings. Watch your life change.

Simple, specific, and practical. Has a section on 'charisma'too. Charisma actually is a gift. What author means isgiving people a good impression. This word charisma soundsgood.

This is actually a decent book on the power of persuasion. It covers a wide variety of subjects, offers an insightful recap at the end of every chapter. And tools on how to apply what you have learned and examples given by the author in personal stories. It won’t turn you into a CIA agent overnight, but the ability to gain insight as to how to persuade people is pretty invaluable

I'm no psychologist, but I do know that when someone tries to manipulate me, I notice right away. I found many manipulative techniques into this book and I did not like it. Many sales rep tried similar techniques on me and I simply left the store/dealer and I bought elsewhere. If I had a sales rep in my office who tried such techniques, I would have booted him/her out in a quarter of a second.I'm not saying it's all bad, there are still a few good techniques that I see myself using on a daily basis but I sure would not recommend anyone applying it all.

Nicely written, lots of great ideas.