Photo Focus Dewy Liquid Foundation Makeup, Shell Ivory ('Packaging may vary)

Very happy with it so far. It looks pretty natural on my skin.After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade.Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish.On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far.The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily.At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else.I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too.To rank the foundations I recently tried:1. Wet n Wild (best overall value for the price)2. L’Oreal Infallible 32-Hour Wear(a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula).3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me)4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.)I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

I absolutely love this liquid foundation! At first, I accidentally bought the wrong color, but when I got the second shade, it was perfect for my complexion. It blends beautifully, feels lightweight, and gives such a smooth, flawless finish.I’ve received so many compliments, and it lasts all day without feeling heavy or cakey. Definitely a must-have for anyone looking for a reliable, high-quality foundation!

Ordered + purchased in store multiple times and it never fails. I’ve used both high end and low end brands and this seems to suit my skin type best. I have extremely dry fair skin (age 34), with uneven red rosacea blotches on most of my cheeks, and this doesn’t dry my face out, doesn’t give acne, blends perfectly color wise, and is very inexpensive. I used to purchase in store but that’s become nearly non-existent and amazon is the best alternative as it’s still priced the same and I can get it just as quickly as I would making time to run to the store on my terrible work schedule. I highly recommend as it’s my ultimate go to, I do use some higher end primers occasionally but primer or no primer this works amazing. I do know not everyone has same skin type so obviously it won’t work for everyone, but for me it’s 10/10.

Good medium coverage foundation, looks great on the skin but I hate how tacky it feels. Color match is perfect too but I just can't get over my face feeling sticky. It also has a long lasting fruity shampoo type scent.

I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!

This is a good go to for me to use to mix with my darker foundation shades of various brands to tone down or even out the shade. No complaints I have been using it for a few years as a mixer.

My new favorite foundation. The color matches perfectly, it goes on smooth, coverage is good and it looks natural.

I LOVE this foundation! I have tried MANY brands, $45 bottles - and this one beats them all! Great coverage, buildable, has a dewy glow. I just love it !

Skin color chose best base

Buena cobertura e hidratación. Lo volveré a comprar.

I have to say that this foundation was surprisingly lovable. At first I wasn’t too sure. I thought I might’ve gone too late but after using it a while, I’ve realized that I picked the right colour and I like how my skin feels and looks with this foundation I will definitely be re-buying this foundation again

I have smooth combination skin with dark circles and some discolouration. Foundations tend to look tight and dry on my cheeks no matter how much moisture I apply to my skin. This foundation does not tighten my cheeks, it wears a very long time (with primer and setting powder/spray). The coverage is very good. Together with my concealer my dark circles are well disguised. And I really love the delicate luminosity. The price is very good, how cosmetics should be priced. My only issue has been finding the correct shade. I'm pretty much an NC 17, though my skin is more neutral than warm. Ivory Beige was too dark. Shell Ivory is lovely, but leaves me a bit milky. Beige Ivory left me a bit flat. I have my hopes crossed for Soft Ivory to have that bit of warmth I need. This is now one of my top two foundations.