Global Marketing 4th Edition

I need this book for one of my MBA classes. I learned quite a bit but I think it needs to be updated with more recent info. However, it was exactly what I need for the class. It was a great price and the book was in great shape. Overall I would recommend this book to whoever needs it.

Not just for business. I pulled stuff out for a comparative study on factors that contribute to a successful first year experience outside the west.

Good online book but problems when searching not the best for that

As advertised

Covers the general aspects of global marketing and provides some examples of these topics. Some components are a little repetitive and could be presented in a more concise way. The text structure was a bit annoying as the words are not always evenly kerned and figures are not well formatted. Dry reading but gets the point across.

Great book!!

Very funny story. I received this book and found out that the cover was damaged. After returning the book on time today I received an email from amazon that they charged me the damage and the book now is mine. The goods news I welcome the book back because I like books. But this is a horrible service.Thank you for the great failure.

Binding was broken on the book but still worked.