The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Good one

Jack Trout actually has simplified so many concepts complex language, Michael Porter's 5 forces, Strategy, Mission Statements and all the self help and motivational books.Throughout this book he talks about that how people tend to complex the issues and then find more complex solutions when the same problem can be dealt with simplicity.My suggestion this book is a must read!

The rating given is for poor quality of printing and cover delivered. It just doesn’t justify the price we are paying.Secondly, when I tried cancelling order for refund the system kept on returning an error so I was not able to cancel it either!

We live in a world where everything that should be simple becomes complex. This also happens in the business world. Today all the entrepreneurs have so much information and tools that it seems that to start a business it is necessary to buy all the tools, programs and books of the world. The overload of information is causing people to get confused and forget the key principles that govern things. In business the two main priorities are 1. build an excellent product and 2. differentiate from the competition. Without this nobody will get anywhere. This book by Jack Trout offers key thoughts on marketing, leadership, where to get new ideas, things we should know if we choose to work for a company or start our own business and more.

Un Excelente libro, no solo de mercadotecnia, pero aplicable a muchos ámbitos de la vida cotidiana. Un libro que vale la pena leer si estas en áreas de publicidad, marketing, branding, desarrollo de producto.

Simple. The art of simplicity has worked for many generations in business and life. This is a lovely book for management and general knowledge

This book as a management tool is amazing. I use it to start management level skill building with newly promoted managers.

A refreshing book that seems to correlate with reality. Well written with a good dose of humour. Obviously written some time prior to 2000's so missing some modern business context but I'm guessing still as relevant, if not more so. Eye opening comments about some of the self help stuff out there too.