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Understanding Social Networks.

Images from Understanding Social Networks Understanding Social Networks “[With marketing] personal contact is most effective, if one can find a way to start a snowball rolling. Marketers call this 'viral marketing.' [In this image] researchers tracked recommendations for a Japanese graphic novel and illustrated the spread in a dense network.” (Kadushin, 9) Understanding Social Networks “Each of these five-person cliques is totally connected and mutual. But no one can be a member of the other clique without all ten being connected and mutual.” (Kadushin, 47)

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Understanding Social Networks: Theories, Concepts, and Findings

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› Books › Politics And Social Sciences › Social Sciences › Popular Culture

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