---
product_id: 9676716
title: "Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz"
brand: "sello rojo"
price: "KSh2442"
currency: KES
in_stock: true
reviews_count: 13
category: "Sello Rojo"
url: https://www.desertcart.co.ke/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz
store_origin: KE
region: Kenya
---

# Freshly roasted, peak aroma sealed Medium roast with bold smoothness Authentic Colombian beans Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz

**Brand:** sello rojo
**Price:** KSh2442
**Availability:** ✅ In Stock

## Summary

> ☕ Elevate your daily grind with Colombia’s boldest brew!

## Quick Answers

- **What is this?** Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz by sello rojo
- **How much does it cost?** KSh2442 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz)

## Best For

- sello rojo enthusiasts

## Why This Product

- Trusted sello rojo brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Freshness Locked In:** Expertly roasted and sealed in Colombia to preserve rich aroma and taste
- • **Trusted by Millions:** #1 coffee brand in Colombia with generations of expertise fueling your cup
- • **Bold yet Balanced Flavor:** Velvety smooth with naturally low acidity for all-day enjoyment
- • **Colombian Heritage in Every Sip:** Crafted from premium beans embodying Colombia’s rich coffee tradition
- • **Versatile Brewing Compatibility:** Perfect for French press and drip coffee makers delivering consistent full-bodied flavor

## Overview

Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz pack of expertly roasted Colombian beans offering a bold, smooth cup with velvety notes and low acidity. Ideal for French press and drip brewing, it delivers a fresh, full-bodied flavor that reflects Colombia’s rich coffee heritage. As the #1 coffee brand in Colombia, it guarantees trusted quality and peak freshness in every brew.

## Description

desertcart.com : Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz : Cafe Sello Rojo : Grocery & Gourmet Food

Review: Pretty good coffee for the price. Taste more like a dark roast despite saying medium. - This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.
Review: Bold coffee flavor - love it! - I purchase this whenever it's on sale - become a favorite! Arrived intact, fresh aroma/ flavor! Slightly oilier coffee, so if you have a sensitive tummy, I wouldn't recommend (my hubby isn't a fan) However, I love the rich, bold flavor (med. roast) - add a little collagen pwdr, dried whole milk pwdr and I've got a delicious, bracing morning brew to be enjoyed w. homemade bagels! Will definitely purchase again... and again.... ☺

## Features

- MEDIUM ROAST FLAVOR: A bold yet smooth cup with velvety notes and naturally low acidity, perfectly balanced for any time of day.
- AUTHENTIC COLOMBIAN TRADITION: Crafted from premium beans, Sello Rojo carries the heritage and vibrancy of Colombia in every sip.
- FRESHLY ROASTED: Expertly roasted in Colombia and packed to lock in rich aroma and peak freshness in every cup.
- VERSATILE BREWING: Ideal for french press and drip brew coffee maker, for a consistent, full-bodied taste.
- TRUSTED QUALITY: The #1 coffee brand in Colombia, delivering generations of coffee expertise to your cup.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B004N6YG5M |
| Best Sellers Rank | #2,879 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #65 in Ground Coffee |
| Customer Reviews | 4.4 4.4 out of 5 stars (747) |
| Department  | Latin and Mexican Food |
| Is Discontinued By Manufacturer  | No |
| Item model number  | SR-1 |
| Manufacturer  | Industria Colombiana de Café S.A.S |
| Product Dimensions  | 3.15 x 1.89 x 5.91 inches; 8.82 ounces |
| UPC  | 017202201395 |
| Units  | 10.0 Ounce |

## Product Details

- **Brand:** Sello Rojo
- **Caffeine Content Description:** Caffeinated
- **Flavor:** Medium Roast
- **Item Form:** Ground
- **Roast Level:** Medium Roast

## Images

![Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz - Image 1](https://m.media-amazon.com/images/I/715DYJcYfLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Pretty good coffee for the price. Taste more like a dark roast despite saying medium.
*by P***W on January 3, 2026*

This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.

### ⭐⭐⭐⭐⭐ Bold coffee flavor - love it!
*by M***R on October 7, 2025*

I purchase this whenever it's on sale - become a favorite! Arrived intact, fresh aroma/ flavor! Slightly oilier coffee, so if you have a sensitive tummy, I wouldn't recommend (my hubby isn't a fan) However, I love the rich, bold flavor (med. roast) - add a little collagen pwdr, dried whole milk pwdr and I've got a delicious, bracing morning brew to be enjoyed w. homemade bagels! Will definitely purchase again... and again.... ☺

### ⭐⭐⭐⭐ Great coffee for the price
*by A***R on September 14, 2025*

This is a good, solid coffee. At the current price of less than $3.50, it's an exceptional value for the price. It has a rich flavor for a medium roast, and is smooth. Practically no bitterness. I was worried at first that the aroma wasn't very strong when I opened the bag, but it seemed to have no impact on the flavor, which I greatly enjoyed. I would recommend this coffee.

## Frequently Bought Together

- Sello Rojo, Tradicional Medium Roast Ground Coffee Bag, 10 oz
- Sello Rojo, Tradicional Medium Roast Ground Coffee Bag, 16 oz
- Sello Rojo, Intenso Darkest Roast Ground Coffee Bag, 10 oz

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.ke/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz](https://www.desertcart.co.ke/products/9676716-sello-rojo-tradicional-medium-roast-ground-coffee-10-oz)

---

*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-01-31*