---
product_id: 87888680
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "KSh10751"
currency: KES
in_stock: true
reviews_count: 11
category: "L'oreal Paris"
url: https://www.desertcart.co.ke/products/87888680-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: KE
region: Kenya
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application UV filter & Vitamin E for color protection Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** KSh10751
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** KSh10751 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/87888680-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete At-Home Kit:** Everything you need—color gel, developer crème, conditioner, gloves, and instructions—for a salon-worthy transformation in your own space.
- • **Color Care Innovation:** Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color vibrancy and silky softness.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no more mid-month touch-ups!
- • **Precision Application:** No-drip gel formula ensures mess-free, salon-quality coverage with every use.
- • **Gray Coverage Confidence:** Effectively covers stubborn grays for a flawless, natural look that boosts your professional edge.

## Overview

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, this kit ensures vibrant, silky hair with excellent gray coverage. Perfect for all hair types, it offers a professional salon-quality experience at home.

## Description

There's hair color, then there's Preference color. Our gold standard for beautiful color and shine that defies fadeout for up to 8 weeks. With Superior Preference luminous color shines from every strand. The fade defying Color and Shine System includes our Care Supreme Conditi1r, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriant silky hair.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Always a pretty color... - I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07D9P55NB |
| Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (54,834) |
| Item model number  | 071249378601 |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 2.26 x 7 x 6.25 inches; 1.15 Pounds |
| UPC  | 071249378601 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 6AB Chic Auburn Brown
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/81HeHi4abWL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Always a pretty color...
*by D***E on January 24, 2026*

I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Chic Auburn Brown 6AB, 1 Hair Dye Kit (Pack of 2)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-04*