---
product_id: 79093695
title: "Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml"
brand: "fudge"
price: "KSh5651"
currency: KES
in_stock: true
reviews_count: 13
category: "Fudge"
url: https://www.desertcart.co.ke/products/79093695-professional-clean-blonde-damage-rewind-shampoo-intense-purple-toning-blonde
store_origin: KE
region: Kenya
---

# Sulfate-free, gentle on hair & scalp Salon-strength purple micro-pigments 95% stronger hair with Opti-PLEX bond repair Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml

**Brand:** fudge
**Price:** KSh5651
**Availability:** ✅ In Stock

## Summary

> 💜 Turn heads with every wash—blonde brilliance, stronger strands, zero brassy regrets!

## Quick Answers

- **What is this?** Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml by fudge
- **How much does it cost?** KSh5651 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/79093695-professional-clean-blonde-damage-rewind-shampoo-intense-purple-toning-blonde)

## Best For

- fudge enthusiasts

## Why This Product

- Trusted fudge brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Smooth & Soft Finish:** Experience 10x smoother, double-soft hair that turns heads and invites compliments.
- • **Sulfate-Free Formula:** Gentle cleansing that preserves hair health without stripping natural oils.
- • **Rebuild Hair Strength:** Opti-PLEX technology repairs and reinforces hair bonds, making strands 95% stronger*.
- • **Erase Brassy Tones Instantly:** Purple micro-pigments neutralize yellow hues for that coveted icy blonde finish.
- • **Long-Lasting FragranceFuse™:** Infuses hair with a fresh, captivating scent that lasts 24 hours—because your hair deserves to smell as good as it looks.

## Overview

Fudge Professional Clean Blonde Damage Rewind Shampoo is a sulfate-free, purple toning shampoo designed specifically for blonde hair. Featuring salon-strength purple micro-pigments and Opti-PLEX bond repair technology, it instantly neutralizes brassy tones while making hair up to 95% stronger and 10x smoother. Enhanced with FragranceFuse™ technology, it delivers a long-lasting fresh scent, ensuring your blonde stays icy, vibrant, and irresistibly soft.

## Description

Product Description Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo; purple toning damage repair purple shampoo. Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. Ingredients Shampoo P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Moisten hair thoroughly, 2. Apply a small amount of shampoo to the scalp, 3. Massage gently, 4. Rinse thoroughly, 5. Repeat if necessary, 6. Apply conditioner. This purple toning shampoo is specifically formulated for blonde hair and eliminates unwanted yellowness in just one wash. Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Lovely purple shampoo. - Love this purple shampoo. I’ve used many purple shampoos and this is the best I’ve found. Turns your hair to ashy blonde. Keeps the condition good to as other ones I’ve used have dried my hair out. If your hair is on the dryer side, just don’t leave it on for too long as it can turn it blue/purple. But, out of all the purple shampoos I’ve used. This is the one I’ve stuck to.
Review: Excellent shampoo - Really impressed with this blonde shampoo – it brightens and tones without drying out my hair. Leaves it feeling clean and refreshed. I’d definitely recommend using the matching conditioner too for added softness and shine. Great duo for maintaining blonde tones!

## Features

- Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair
- Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
- Keep Blonde Tones Icy & Hair Strong
- The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage
- Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair*

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07GXS29TD |
| ASIN  | B07GXS29TD |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 2,801 in Beauty ( See Top 100 in Beauty ) 179 in Shampoos (Beauty) |
| Brand | Fudge |
| Country of Origin | Great Britain |
| Customer Reviews | 4.6 4.6 out of 5 stars (5,957) |
| Customer reviews | 4.6 4.6 out of 5 stars (5,957) |
| Date First Available | 29 Aug. 2018 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7.9 x 4.9 x 21.5 centimetres |
| Item model number | 100104034 |
| Item model number  | 100104034 |
| Item weight | 292 Grams |
| Language | English |
| Language  | English |
| Manufacturer | PZCUX |
| Manufacturer  | PZCUX |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 21.3 x 7.5 x 4.7 centimetres |
| Product Dimensions | 7.9 x 4.9 x 21.5 cm; 292 g |
| Product Dimensions  | 7.9 x 4.9 x 21.5 cm; 292 g |
| Scent | Fragranced |
| Special features | Aromatherapy |
| Volume | 250 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Fudge
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Fragranced

## Images

![Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml - Image 1](https://m.media-amazon.com/images/I/51+d+kGC2JL.jpg)

## Questions & Answers

**Q: When will I start to see results on my hair?**
A: With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.

**Q: What's the difference between Clean Blonde and Clean Blonde Damage Rewind?**
A: Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely purple shampoo.
*by K***Y on 22 December 2025*

Love this purple shampoo. I’ve used many purple shampoos and this is the best I’ve found. Turns your hair to ashy blonde. Keeps the condition good to as other ones I’ve used have dried my hair out. If your hair is on the dryer side, just don’t leave it on for too long as it can turn it blue/purple. But, out of all the purple shampoos I’ve used. This is the one I’ve stuck to.

### ⭐⭐⭐⭐⭐ Excellent shampoo
*by N***N on 6 August 2025*

Really impressed with this blonde shampoo – it brightens and tones without drying out my hair. Leaves it feeling clean and refreshed. I’d definitely recommend using the matching conditioner too for added softness and shine. Great duo for maintaining blonde tones!

### ⭐⭐⭐⭐⭐ Don’t leave it on for too long
*by B***X on 19 December 2025*

Very good stuff however be careful how long you leave it on for, For hair extensions. 5 min max otherwise expect purple hair. Also rinse hands asap

## Frequently Bought Together

- Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 8.4 oz
- Conditioner by Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner 250ml
- HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)

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**Shop now:** [https://www.desertcart.co.ke/products/79093695-professional-clean-blonde-damage-rewind-shampoo-intense-purple-toning-blonde](https://www.desertcart.co.ke/products/79093695-professional-clean-blonde-damage-rewind-shampoo-intense-purple-toning-blonde)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-01-28*