--- product_id: 68389088 title: "The Business Book" price: "KSh8574" currency: KES in_stock: true reviews_count: 13 url: https://www.desertcart.co.ke/products/68389088-the-business-book store_origin: KE region: Kenya --- # The Business Book **Price:** KSh8574 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Business Book - **How much does it cost?** KSh8574 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/68389088-the-business-book) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flow Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations Key quotes from prominent figures from business history – from Andrew Carnegie to Warren Buffet Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AI The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book. Review: Wonderful book, full of pictures and entities in which ... - Wonderful book, full of pictures and entities in which allows one to better understand business. BUSINESS 101 would be a higher educational value, as many classes go over many ways of which to get a business started, it's not easy however, many problems occur when one is starting a business of ones own, taking much time of which can be eliminated by entering the world of business through a University and or planned endeavor. I.E. Accounting, Psychology, Energy levels of employee's, as well as supplies and various situations of which one will run into. Where do I get the keys to the building of which my business will conduct itself, most people speak of grants, while others speak of loans, leaving one in a hole so to speak. It's not easy but can be done with the help and aid of the community. Review: Nice Light Topical Overview - This book is,a nice light read, presenting various Businesses topics in concise little chapters you can read in five to ten minutes. I picked this up to gain some general Business vocabulary and concepts before starting a graduate Business degree. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #75,316 in Books ( See Top 100 in Books ) #19 in Business Encyclopedias #107 in Company Business Profiles (Books) #468 in Business Management (Books) | | Customer Reviews | 4.6 out of 5 stars 1,369 Reviews | ## Images ![The Business Book - Image 1](https://m.media-amazon.com/images/I/91fkL4naBkL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Wonderful book, full of pictures and entities in which ... *by M***R on July 30, 2016* Wonderful book, full of pictures and entities in which allows one to better understand business. BUSINESS 101 would be a higher educational value, as many classes go over many ways of which to get a business started, it's not easy however, many problems occur when one is starting a business of ones own, taking much time of which can be eliminated by entering the world of business through a University and or planned endeavor. I.E. Accounting, Psychology, Energy levels of employee's, as well as supplies and various situations of which one will run into. Where do I get the keys to the building of which my business will conduct itself, most people speak of grants, while others speak of loans, leaving one in a hole so to speak. It's not easy but can be done with the help and aid of the community. ### ⭐⭐⭐⭐⭐ Nice Light Topical Overview *by B***N on May 19, 2020* This book is,a nice light read, presenting various Businesses topics in concise little chapters you can read in five to ten minutes. I picked this up to gain some general Business vocabulary and concepts before starting a graduate Business degree. ### ⭐⭐⭐⭐⭐ Strong business concepts in a small package *by K***R on May 17, 2020* The book successfully covers multiple aspects in relation to how organisations should handle their internal management in order to optimize their throughput and simplify their processes as to innovate and build high quality, low cost solutions focused towards opportune markets that would allow them to prosper and grow (mouthful) ## Frequently Bought Together - The Business Book: Big Ideas Simply Explained (DK Big Ideas) - How Money Works: The Facts Visually Explained (DK How Stuff Works) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/68389088-the-business-book](https://www.desertcart.co.ke/products/68389088-the-business-book) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-05-21*