--- product_id: 68288205 title: "Loreal DIA RICHESSE 5.25 50ML V511" brand: "l'oréal professionnel paris" price: "KSh6858" currency: KES in_stock: true reviews_count: 5 url: https://www.desertcart.co.ke/products/68288205-loreal-dia-richesse-5-25-50ml-v511 store_origin: KE region: Kenya --- # 4 weeks lasting colour Quick development time Ammonia-free & natural Loreal DIA RICHESSE 5.25 50ML V511 **Brand:** l'oréal professionnel paris **Price:** KSh6858 **Availability:** ✅ In Stock ## Summary > ✨ Elevate your look with rich, lasting colour that fits your fast-paced lifestyle! ## Quick Answers - **What is this?** Loreal DIA RICHESSE 5.25 50ML V511 by l'oréal professionnel paris - **How much does it cost?** KSh6858 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/68288205-loreal-dia-richesse-5-25-50ml-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle & Natural:** Ammonia-free tone-on-tone technology protects hair health while enhancing colour. - • **Time-Savvy Application:** Fast development means you’re ready to go in no time—perfect for busy pros. - • **Condition & Shine Boost:** Innovative formula leaves hair soft, glossy, and full of life. - • **Effortless Grey Coverage:** Blend away up to 70% of white hair for a natural, youthful look. - • **Vibrant, Tailored Intensity:** Up to 1.5 levels of colour depth for a personalized, rich finish. ## Overview L'Oréal DIA RICHESSE 5.25 is a demi-permanent, ammonia-free hair colour cream designed for natural, long-lasting results. It covers up to 70% of white hair, develops quickly, and offers up to 4 weeks of vibrant, conditioned colour with tailored intensity—ideal for professionals seeking effortless, healthy hair enhancement. ## Description Product Description A perfect hair dye for your first time. Dia richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? this is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? why not try a clear gloss for a dazzling Reflective high shine finish. Directions [INCOMPLETE] Brightens natural hair color through its ammonia coloring and tone on tone. Ideal for mixing your first grey hair leaving it with natural looking colour. The short development times also make it ideal for quick refilling services for hair dyeing. The product is easy to apply and requires no mixing. After application, wait for the recommended development time before rinsing. Review: Ice chestnut 5.25 - Used this for years best hair colour on the market Review: Verpackung mangelhaft - Das Produkt selber ist für mich in Ordnung. Die Verpackung Ist nicht fachgerecht. Die Tube wurde an mehreren stellen deutlich gedrückt, so dass die Benutzung der Tube dazu führt, dass auf der Seite die Farbe Herausläuft. ## Features - Lasts up to 4 weeks - Quick development time - Improves White hair coverage up to 70% on base shades - Up to 1.5 levels tailored intensity ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00C1X6KH6 | | Benefits | Long-lasting colour and grey coverage | | Best Sellers Rank | 120,533 in Beauty ( See Top 100 in Beauty ) 1,693 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | Iced Chestnut | | Container Type | Bottle | | Customer Reviews | 4.4 out of 5 stars 23 Reviews | | Hair Color Permanence | Demi-Permanent | | Hair Type | Grey Hair,White Hair | | Hair type | Grey Hair,White Hair | | Item Form | Cream | | Item Weight | 0.07 Kilograms | | Item form | Cream | | Manufacturer | L'Oreal | | Manufacturer Part Number | LDIAR525 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Model Number | LDIAR525 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Long-lasting colour and grey coverage | | UPC | 773602076826 | | Unit Count | 50.0 millilitre | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** Iced Chestnut - **Hair type:** Grey Hair,White Hair - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Long-lasting colour and grey coverage - **Unit count:** 50.0 millilitre ## Images ![Loreal DIA RICHESSE 5.25 50ML V511 - Image 1](https://m.media-amazon.com/images/I/51GFy6IrvlL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Ice chestnut 5.25 *by A***R on 6 March 2020* Used this for years best hair colour on the market ### ⭐⭐⭐⭐ Verpackung mangelhaft *by B***N on 20 September 2022* Das Produkt selber ist für mich in Ordnung. Die Verpackung Ist nicht fachgerecht. Die Tube wurde an mehreren stellen deutlich gedrückt, so dass die Benutzung der Tube dazu führt, dass auf der Seite die Farbe Herausläuft. ### ⭐⭐ Non molto soddisfatta *by M***A on 12 September 2020* Confezione piccola, colore molto scuro, non sono molto soddisfatta ## Frequently Bought Together - Loreal DIA RICHESSE 5.25 50ML V511 - Loreal DiaRichesse 5 Light Brown Demi-Permanent Hair Colour / Tint 50ml Tube - L'OREAL DIARICHESSE Shade 5.52 Light Mahogany Iridescent Brown 50ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/68288205-loreal-dia-richesse-5-25-50ml-v511](https://www.desertcart.co.ke/products/68288205-loreal-dia-richesse-5-25-50ml-v511) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-09-12*