--- product_id: 676955062 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral" brand: "e.l.f." price: "KSh4049" currency: KES in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.co.ke/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: KE region: Kenya --- # 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral **Brand:** e.l.f. **Price:** KSh4049 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and fiercely ethical! ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral by e.l.f. - **How much does it cost?** KSh4049 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts 12+ hours without caking or heaviness. - • **Flawless for Every Occasion:** Designed to minimize fine lines and even out skin tone for a polished, professional look. - • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts to nourish all skin types. - • **Customizable Medium Coverage:** Build your perfect look from natural to glam with a breathable, lightweight formula. - • **Ethical Beauty, No Compromise:** 100% vegan and cruelty-free, aligning with your conscious lifestyle. ## Overview e.l.f. Soft Glam Foundation in 25 Light Neutral offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. This long-lasting, satin-finish foundation is vegan, cruelty-free, and suitable for all skin types, delivering a smooth, natural glow that lasts all day. ## Description Product Description Soft Glam Satin Foundation - 25 Light Neutral Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Stearate, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, PEG/PPG-15/15 Dimethicone, Trimethylsiloxysilicate, Diisostearyl Malate, Silica Dimethyl Silylate, Aluminum Hydroxide, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499) Directions Shake the foundation before use. Apply the foundation to a clean face using a makeup brush, makeup sponge, or fingertips. Build coverage as desired. Blend well for a smooth, satin finish. Safety Warning For external use only. Review: My skin but better! - What a find!! Lovely glowy finish and the colour match is perfect - my skin but better. Not heavy at all - and doesn’t sit on the skin. Will definitely repeat purchase. Review: Bargain foundation - Great foundation especially for mature skin. Excellent coverage, lasts for many hours. Such a bargain ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JFKVX1 | | Age Range Description | Adult | | Benefits | Nourishing | | Best Sellers Rank | 555 in Beauty ( See Top 100 in Beauty ) 6 in Face Foundations | | Brand Name | e.l.f. | | Colour | 25 Light Neutral | | Container Type | Bottle | | Country Of Origin | United Kingdom | | Coverage | Medium | | Customer Reviews | 4.5 out of 5 stars 1,992 Reviews | | Finish Type | Satin | | Global Trade Identification Number | 00609332849464 | | Item Dimensions | 15.1 x 5.7 x 1.3 centimetres | | Item Form | Liquid | | Item Weight | 41 g | | Item form | Liquid | | Manufacturer | e.l.f. | | Manufacturer Part Number | 84946 | | Material Type Free | [POSSIBLY] Vegan (if this implies no animal-derived materials) | | Model Number | 84946 | | Number of Items | 1 | | Package Type Name | Tube | | Package information | Bottle | | Recommended Uses For Product | 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' | | Recommended uses for product | 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' Recommended uses for product 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' See more | | Skin Tone | Light | | Skin Type | All | | Skin type | All | | Special Features | Vegan | | Specialty | Hydrating, Satin Finish | | UPC | 609332849464 | | Unit Count | 30.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** e.l.f. - **Colour:** 25 Light Neutral - **Item form:** Liquid - **Material Type Free:** [POSSIBLY] Vegan (if this implies no animal-derived materials) - **Package information:** Bottle - **Product benefits:** Nourishing - **Skin tone:** Light - **Skin type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - Image 1](https://m.media-amazon.com/images/I/61kIqdMjt-L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My skin but better! *by S***E on 30 April 2026* What a find!! Lovely glowy finish and the colour match is perfect - my skin but better. Not heavy at all - and doesn’t sit on the skin. Will definitely repeat purchase. ### ⭐⭐⭐⭐⭐ Bargain foundation *by A***R on 1 September 2026* Great foundation especially for mature skin. Excellent coverage, lasts for many hours. Such a bargain ### ⭐⭐⭐⭐ Good foundation! *by A***R on 14 February 2026* The e.l.f. Soft Glam Foundation works better for me than Maybelline Lumi or Glow. I need to use a bit more and apply carefully, but it goes on easily and blends well. It makes my dry skin look good and doesn’t settle into fine lines. Overall, I like it a lot. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Medium --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.co.ke/products/676955062-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-09-08*