---
product_id: 668471460
title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool"
brand: "e.l.f."
price: "KSh4614"
currency: KES
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.co.ke/products/668471460-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation
store_origin: KE
region: Kenya
---

# Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free formula 1% Hydrating Hibiscus Complex for breathable moisture Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool

**Brand:** e.l.f.
**Price:** KSh4614
**Availability:** ✅ In Stock

## Summary

> ✨ Glow longer, feel lighter — your skin’s new BFF!

## Quick Answers

- **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool by e.l.f.
- **How much does it cost?** KSh4614 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/668471460-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Skin-Loving Hydration:** Infused with hydrating hibiscus and fruit extracts, it keeps your skin breathable and fresh all day.
- • **Ethical Beauty, Elevated:** Join the movement with a cruelty-free, vegan foundation that aligns with your values and style.
- • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—whether it’s a natural glow or polished glam.
- • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events without touch-ups.
- • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types, so you never have to compromise on flawless.

## Overview

e.l.f. Soft Glam Foundation in 44 Tan Cool offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts all day. This vegan and cruelty-free liquid foundation combines ethical beauty with professional-grade performance, perfect for millennials seeking flawless, long-lasting wear without heaviness or caking.

## Description

Product Description Soft Glam Satin Foundation - 44 Tan Cool Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Cro. sspolymer, magnesium stearate, magnesium sulphate, phenoxyethanol, disteardimonium hectorite, PEG/PPG- 15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminium hydroxide, triethoxycaprylylsilane, caprylyl glycol, ethylhexylglycerin, erythritol. Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply a small amount to the face, blending evenly for a smooth, satin finish. Build coverage as desired for a long-lasting, flawless look. Use a brush, sponge, or fingers for application. Prime skin before application for best results. Safety Warning For external use only. See more

Review: Dewy gorgeous foundation - This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!
Review: Lightweight coverage with a natural satin finish for everyday wear - A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

## Features

- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JCKZHN |
| ASIN  | B0D3JCKZHN |
| Best Sellers Rank | 401 in Beauty ( See Top 100 in Beauty ) 8 in Face Foundations |
| Brand | e.l.f. |
| Colour | 44 Tan Cool |
| Country of origin  | China |
| Customer Reviews | 4.3 4.3 out of 5 stars (8,900) |
| Customer reviews | 4.3 4.3 out of 5 stars (8,900) |
| Date First Available | 15 Nov. 2024 |
| Format | Liquid |
| Item dimensions L x W x H | 10 x 6 x 11 centimetres |
| Item model number | 84957 |
| Item model number  | 84957 |
| Item weight | 41 g |
| Manufacturer | e.l.f. Beauty |
| Manufacturer  | e.l.f. Beauty |
| Package Weight | 0.04 Kilograms |
| Package dimensions | 11.7 x 4.5 x 1.4 centimetres |
| Product Dimensions | 10 x 6 x 11 cm; 40.82 g |
| Product Dimensions  | 10 x 6 x 11 cm; 40.82 g |
| Skin type | All |
| Special features | Long Lasting |
| Speciality | Cruelty Free, Vegan |

## Product Details

- **Age range (description):** Adult
- **Brand:** e.l.f.
- **Colour:** 44 Tan Cool
- **Item form:** Liquid
- **Material Type Free:** Vegan
- **Package information:** Tube
- **Product benefits:** Provides a radiant medium coverage
- **Recommended uses for product:** Face Makeup Foundation
- **Skin tone:** Medium
- **Skin type:** All

## Images

![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 1](https://m.media-amazon.com/images/I/61hcd4JK5tL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Dewy gorgeous foundation
*by H***R on 3 January 2026*

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

### ⭐⭐⭐⭐⭐ Lightweight coverage with a natural satin finish for everyday wear
*by L***A on 27 December 2025*

A highly affordable foundation that blends buildable medium coverage with smooth, satin finish- great for everyday and special occasions. Lightweight, breathable texture that doesn't cake or feel heavy on the skin

### ⭐⭐⭐⭐ Not really a Light Neutral
*by D***R on 7 April 2025*

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Tan Neutral
- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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**Shop now:** [https://www.desertcart.co.ke/products/668471460-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation](https://www.desertcart.co.ke/products/668471460-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-04*