---
product_id: 592119205
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "KSh6866"
currency: KES
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.co.ke/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: KE
region: Kenya
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application Rich Natural Black shade with gray coverage L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** KSh6866
**Availability:** ✅ In Stock

## Summary

> 🖤 Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** KSh6866 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—no more dull roots or brassy tones.
- • **Precision No-Drip Gel:** Experience mess-free, salon-quality application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **All Hair Types Welcome:** Formulated hypoallergenic and suitable for every hair type, so you can achieve your superior signature look effortlessly at home.
- • **Complete Gray Coverage:** Confidently cover stubborn grays with a rich, natural black shade that blends seamlessly for a flawless finish.
- • **Salon-Grade Conditioning:** Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color vibrancy while leaving hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-resistant color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit offers complete gray coverage and salon-quality conditioning suitable for all hair types.

## Description

Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Always a pretty color... - I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CLBFSD66 |
| Best Sellers Rank | #176 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 2 Natural Black |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 54,756 Reviews |
| Global Trade Identification Number | 00071249682838 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 1 Ounces |
| Manufacturer | L'Oreal Paris |
| Material Features | Hypoallergenic, Fade Resistant |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| UPC | 071249682838 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 2 Natural Black
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81fLm8eTu5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Always a pretty color...
*by D***E on January 24, 2026*

I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-18*