---
product_id: 58511427
title: "Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights"
price: "KSh15720"
currency: KES
in_stock: true
reviews_count: 9
url: https://www.desertcart.co.ke/products/58511427-key-business-analytics-the-60-business-analysis-tools-every-manager
store_origin: KE
region: Kenya
---

# Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights

**Price:** KSh15720
**Availability:** ✅ In Stock

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- **What is this?** Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights
- **How much does it cost?** KSh15720 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/58511427-key-business-analytics-the-60-business-analysis-tools-every-manager)

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- Free international shipping included
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## Description

Buy Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights 1 by Marr, Bernard (ISBN: 9781292017433) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A good concise book providing an overview of business analytics - A good concise book providing an overview of business analytics. A little light in places only giving a brief explanation and then saying there are resources/software available but providing full details. Certainly worth the money for initial insight into a fascinating topic.
Review: Nice intro in sentiment and text analytics but overall simplistic ... - Nice intro in sentiment and text analytics but overall simplistic views in many points and far-fetched use of the term analytics. Also, some points are blatantly wrong and very bad practice, for example, what is the point of measuring the time developers spend programming and using that as a KPI in 'performance analytics'? It is as inefficient a metric as it can get. A data scientist, a developer or any other coder can spend 80% of the time reading and solving on paper before actually coding something, how is that less efficient than just writing comments in the screen? The book should have contained 1/3 of the chapters, be more concentrated and cost 1/3 of the price. Analytics is a fantastic new world in the business, but it's not panacea and we can't label everything analytics.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 2,846,278 in Books ( See Top 100 in Books ) 428 in Business Studies |
| Customer reviews | 4.3 4.3 out of 5 stars (48) |
| Dimensions  | 15.6 x 1.68 x 23.39 cm |
| Edition  | 1st |
| ISBN-10  | 1292017430 |
| ISBN-13  | 978-1292017433 |
| Item weight  | 435 g |
| Language  | English |
| Print length  | 280 pages |
| Publication date  | 3 Feb. 2016 |
| Publisher  | FT Press |

## Images

![Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights - Image 1](https://m.media-amazon.com/images/I/21iWEozyyIL.jpg)
![Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights - Image 2](https://m.media-amazon.com/images/I/419tA-t3QHL.jpg)
![Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights - Image 3](https://m.media-amazon.com/images/I/41oz9fhqJVL.jpg)
![Key Business Analytics: The 60+ business analysis tools every manager needs to know: The 60+ Tools Every Manager Needs To Turn Data Into Insights - Image 4](https://m.media-amazon.com/images/I/61PsilyzsoL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ A good concise book providing an overview of business analytics
*by D***Y on 16 January 2018*

A good concise book providing an overview of business analytics. A little light in places only giving a brief explanation and then saying there are resources/software available but providing full details. Certainly worth the money for initial insight into a fascinating topic.

### ⭐ Nice intro in sentiment and text analytics but overall simplistic ...
*by S***S on 22 February 2017*

Nice intro in sentiment and text analytics but overall simplistic views in many points and far-fetched use of the term analytics. Also, some points are blatantly wrong and very bad practice, for example, what is the point of measuring the time developers spend programming and using that as a KPI in 'performance analytics'? It is as inefficient a metric as it can get. A data scientist, a developer or any other coder can spend 80% of the time reading and solving on paper before actually coding something, how is that less efficient than just writing comments in the screen? The book should have contained 1/3 of the chapters, be more concentrated and cost 1/3 of the price. Analytics is a fantastic new world in the business, but it's not panacea and we can't label everything analytics.

### ⭐⭐⭐⭐ Four Stars
*by K***. on 22 May 2017*

Good

## Frequently Bought Together

- Key Business Analytics: The 60+ business analysis tools every manager needs to know
- Key Performance Indicators (KPI): The 75 measures every manager needs to know (Financial Times Series)
- KPI Checklists

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-12*