---
product_id: 578435478
title: "Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "KSh620561"
currency: KES
in_stock: true
category: "Sony"
url: https://www.desertcart.co.ke/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp
store_origin: KE
region: Kenya
---

# 4K 60p 10-bit Video 759-Point Fast Hybrid AF 33MP Full-Frame Sensor Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** KSh620561
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Visual Storytelling with Sony Alpha 7 IV – Where Precision Meets Power

## Quick Answers

- **What is this?** Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** KSh620561 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Grade 4K 60p Video:** Shoot ultra-smooth, vibrant 10-bit 4:2:2 footage with full pixel readout and 7K oversampling for breathtaking video content.
- • **Next-Gen BIONZ XR Processor:** Experience 8x faster image processing power for seamless live streaming, rapid shooting at 10 FPS, and effortless content sharing.
- • **Stunning 33MP Full-Frame Clarity:** Capture every detail with Sony’s Exmor R back-illuminated CMOS sensor for professional-grade image quality.
- • **Rock-Solid 5-Axis In-Body Stabilization:** Keep your shots steady and shake-free, whether you’re shooting handheld photos or dynamic 4K videos.
- • **Lightning-Fast 759-Point Hybrid Autofocus:** Never miss a moment with real-time Eye AF and a vast autofocus point array that locks focus instantly and accurately.

## Overview

The Sony Alpha 7 IV is a cutting-edge mirrorless camera featuring a 33MP full-frame Exmor R sensor, advanced 759-point fast hybrid autofocus with real-time Eye AF, and 4K 60p 10-bit video recording. Powered by the next-generation BIONZ XR processor and equipped with 5-axis in-body stabilization, it delivers professional-grade image quality and video performance in a versatile, hybrid design perfect for creators who demand speed, precision, and cinematic color.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Aperture modes | F3.6 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Hybrid |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Battery Cell Type | Lithium Ion |
| Battery Weight | 3 Ounces |
| Best Sellers Rank | #21,649 in Electronics ( See Top 100 in Electronics ) #41 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | No Flash |
| Camera Lens | 28-70mm zoom lens |
| Color | Black |
| Compatible Devices | Computers, smartphones, tablets and other devices that support HDMI, USB, and Bluetooth |
| Compatible Flash Memory Type | CFexpress Type A |
| Compatible Mountings | Sony E |
| Continuous Shooting | 10 FPS |
| Customer Reviews | 4.7 4.7 out of 5 stars (424) |
| Delay between shots | 0.02 Seconds |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 36K |
| Display Resolution Maximum | 33 MP |
| Dots Per Screen | 8294400 |
| Effective Still Resolution | 33 Pixels |
| Exposure Control | Manual |
| External-Memory Size | 128 GB |
| File Format | MP4 |
| Flash Memory Bus Interface Type | PCIe, UHS-II |
| Flash Memory Speed Class | U3 |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Flash Sync Speed | 1/250 Second |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | IV |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Item Weight | 955 Grams |
| JPEG Quality Level | Normal |
| Lens Construction | 12 elements in 9 groups |
| Lens Type | Zoom |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4K/B |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha |
| Movie Mode | Yes |
| Night vision | No |
| Number of Items | 1 |
| Optical Zoom | 2.5 x |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Video |
| Special Feature | 759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode |
| Specific Uses For Product | Camera |
| Supported Image Format | JPEG, RAW |
| Total Still Resolution | 33 MP |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 027242923584 |
| Unit Count | 1 Count |
| Video Capture Format | MP4 |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Shade, Underwater |
| Write Speed | 60 fps (4K 60p), 30 fps (4K 30p oversampled) |
| Zoom | Optische Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Sony
- **Compatible mountings:** Sony E
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Maximum webcam image resolution:** 33 MP
- **Model name:** Sony Alpha 7 IV
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MP4

## Images

![Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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**Shop now:** [https://www.desertcart.co.ke/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp](https://www.desertcart.co.ke/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-09-14*