---
product_id: 541101868
title: "Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free"
brand: "rimmel"
price: "KSh3802"
currency: KES
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.co.ke/products/541101868-rimmel-lasting-finish-35hr-foundation-100-ivory-full-coverage-hydrating
store_origin: KE
region: Kenya
---

# 35hr all-day wear Hyaluronic acid hydration SPF20 sun protection Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free

**Brand:** rimmel
**Price:** KSh3802
**Availability:** ✅ In Stock

## Summary

> 💄 Glow all day, protect all ways — flawless skin that works as hard as you do!

## Quick Answers

- **What is this?** Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free by rimmel
- **How much does it cost?** KSh3802 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/541101868-rimmel-lasting-finish-35hr-foundation-100-ivory-full-coverage-hydrating)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Powerhouse:** Infused with hyaluronic acid, vitamin E, and 2% niacinamide for skin that glows with health.
- • **Resilient & Reliable:** Waterproof, crease-resistant, and transfer-proof formula that keeps up with your busy lifestyle.
- • **Unmatched 35-Hour Wear:** Stay flawless from dawn till dusk without a single touch-up.
- • **Clean & Conscious Beauty:** Vegan, cruelty-free, and free from harmful D5 ingredients—beauty with a conscience.
- • **Full Coverage, Natural Finish:** Achieve a flawless, breathable look that feels like your skin but better.

## Overview

Rimmel London Lasting Finish 35Hr Foundation in 100 Ivory delivers full coverage with a natural, hydrating finish. Featuring SPF20 and enriched with hyaluronic acid, vitamin E, and 2% niacinamide, it offers up to 35 hours of wear that’s breathable, waterproof, and transfer-resistant. This vegan, cruelty-free formula is clinically proven to boost skin radiance while protecting and perfecting your complexion all day long.

## Description

Product Description Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost​. Ingredients Water/Water/Water, Dicaprylyl Ether, Dicaprilil Carbonate, Isodecane, Zinc Oxide [Nano], Silica, Strong Aluminium Otylsuccinate, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Sodium Chloride, TrimethylsiloxloxloxloxloxloxloxloxloxloxloxloxloxloxloxLoxloxloxloxloxloxloxloxloxly. e. Ysilicate, acinamide rivets, 2,3-butanediol, stearalkonium bentonite, propylene carbonates, tocopheryl acetate, caprylic/capric triglycerides, triethoxycaprilylylsilanes, alpha-glucan oligosaccharides, silica dimethyl silylate, sodium benzoate, chlorphenesin, perfume/Fragrance, Fragrance, Fragrance, Sodiin order. Hyaluronate, Hexyl Cinnamal, Limonene, Dimetilmetxy Chromanol, Pink Damascene Flower Extract, Tocopherol, Benzyl Salicylate, Linalool, Geraniol, Citronellol, Alpha-isomethyl Ionone, Pentaeritrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, [May contain/container/content/+/-: iron oxide (CIN). AMAL) I 7749 1, CI 77492, CI 77499), Titanium Dioxide (CI 77891)] P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply evenly to the face with a brush or makeup sponge, making sure to blend well for an even, natural result. Safety Warning https://salsify.exavault.com/p/Customers/Coty/SDS Files - Prod/Specification ID/sds_335000051594_Rimmel Lasting Finish Foundation 35H RIMH13566- Ivory 100_FR.pdf See more

Review: Perfect Foundation - I love how easy this foundation is to apply. I have older skin so always mix half and half with simple moisturising day cream. Great value at £4.99 though delivery was a little slow even though I had prime. I wasn't in a rush for it so no biggie. Great getting things delivered to your door rather than shopping around for it.
Review: Light non-sticky easy to apply.Good coverage. - Soft. Good gentle coverage. Lasts all day. Good value for money. Not sticky. Nice pump action cap.

## Features

- Full coverage, liquid foundation with a really natural, healthy-looking finish
- Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
- Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).
- SPF20​ to protect skin from the sun.
- Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant​, clean, vegan & cruelty free formula.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0C7N4RLSP |
| ASIN  | B0C7N4RLSP |
| Best Sellers Rank | 55 in Beauty ( See Top 100 in Beauty ) 1 in Face Foundations |
| Brand | Rimmel |
| Colour | light |
| Country of Origin | India |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,993) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,993) |
| Date First Available | 22 Jun. 2023 |
| Format | Liquid |
| Item dimensions L x W x H | 29 x 29 x 121 millimetres |
| Item model number | DCOMD-3616304825057-1717943950 |
| Item model number  | DCOMD-3616304825057-1717943950 |
| Manufacturer | COTY |
| Manufacturer  | COTY |
| Package Weight | 0.11 Kilograms |
| Package dimensions | 14 x 8.6 x 4 centimetres |
| Product Dimensions | 2.9 x 2.9 x 12.1 cm; 110 g |
| Product Dimensions  | 2.9 x 2.9 x 12.1 cm; 110 g |
| Skin type | All |
| Special features | Breathable, Long Lasting, Transfer Resistant |
| Speciality | Cruelty Free,Cruelty-free |
| Sun protection | SPF 20 Sun Protection Factor (SPF) |
| Target audience | Girls, women |

## Product Details

- **Brand:** Rimmel
- **Colour:** light
- **Item form:** Liquid
- **Material Type Free:** cruelty free
- **Package information:** Tube
- **Product benefits:** Long-lasting hydration, full coverage and SPF20 sun protection
- **Recommended uses for product:** skin
- **Skin tone:** Light
- **Skin type:** All
- **Sun protection:** SPF 20 Sun Protection Factor (SPF)

## Images

![Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free - Image 1](https://m.media-amazon.com/images/I/61ot00P9EVL.jpg)

## Available Options

This product comes in different **Color, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Foundation
*by A***A on 6 January 2026*

I love how easy this foundation is to apply. I have older skin so always mix half and half with simple moisturising day cream. Great value at £4.99 though delivery was a little slow even though I had prime. I wasn't in a rush for it so no biggie. Great getting things delivered to your door rather than shopping around for it.

### ⭐⭐⭐⭐⭐ Light non-sticky easy to apply.Good coverage.
*by M***T on 28 January 2026*

Soft. Good gentle coverage. Lasts all day. Good value for money. Not sticky. Nice pump action cap.

### ⭐⭐⭐⭐ Good makeup
*by K***R on 1 January 2026*

I use this as an everyday makeup rather than my expensive Estée Lauder. I have tried a few cheaper ones and this definitely gives the best coverage and last for the day. The colour suits my skin tone well and blends in well. Slight downside is it has a strong chemical smell when applying which does dissipate upon application. Very good value for money.

## Frequently Bought Together

- Rimmel Lasting Finish 35Hr Foundation 100 Ivory, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free
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- Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Very Black

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**Shop now:** [https://www.desertcart.co.ke/products/541101868-rimmel-lasting-finish-35hr-foundation-100-ivory-full-coverage-hydrating](https://www.desertcart.co.ke/products/541101868-rimmel-lasting-finish-35hr-foundation-100-ivory-full-coverage-hydrating)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-24*