---
product_id: 5379313
title: "No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money"
price: "KSh5000"
currency: KES
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.ke/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers
store_origin: KE
region: Kenya
---

# No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

**Price:** KSh5000
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
- **How much does it cost?** KSh5000 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money [Kennedy, Dan S.] on desertcart.com. *FREE* shipping on qualifying offers. No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Review: Kennedy Hits The Mark Again. His Most Current Title - To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time. More people are now 40 or older than are under 40 years old...and that age is rising. Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers. This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book. Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience. Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today. If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload. Buy your own copy, you can't have mine.
Review: Full of good info - like his straightforward approach - Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,284,835 in Books ( See Top 100 in Books ) #288 in Marketing & Consumer Behavior #1,479 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (116) |
| Dimensions  | 6.2 x 0.6 x 9 inches |
| Edition  | 1st |
| ISBN-10  | 1599184508 |
| ISBN-13  | 978-1599184500 |
| Item Weight  | 13.5 ounces |
| Language  | English |
| Part of series  | No B.S. |
| Print length  | 240 pages |
| Publication date  | November 13, 2012 |
| Publisher  | Entrepreneur Press |

## Images

![No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money - Image 1](https://m.media-amazon.com/images/I/81KXhssm-7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Kennedy Hits The Mark Again. His Most Current Title
*by C***G on January 29, 2013*

To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time. More people are now 40 or older than are under 40 years old...and that age is rising. Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers. This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book. Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience. Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today. If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload. Buy your own copy, you can't have mine.

### ⭐⭐⭐⭐⭐ Full of good info - like his straightforward approach
*by S***O on May 19, 2023*

Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers.

### ⭐⭐⭐⭐⭐ A good read
*by A***E on January 8, 2026*

Good read

## Frequently Bought Together

- No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
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- No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-01*