---
product_id: 52096334
title: "The Art of Looking Sideways: 0000 Hardcover – 17 July 2001"
brand: "alan fletcher"
price: "KSh43374"
currency: KES
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.ke/products/52096334-the-art-of-looking-sideways-0000-hardcover-17-july-2001
store_origin: KE
region: Kenya
---

# The Art of Looking Sideways: 0000 Hardcover – 17 July 2001

**Brand:** alan fletcher
**Price:** KSh43374
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of Looking Sideways: 0000 Hardcover – 17 July 2001 by alan fletcher
- **How much does it cost?** KSh43374 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/52096334-the-art-of-looking-sideways-0000-hardcover-17-july-2001)

## Best For

- alan fletcher enthusiasts

## Why This Product

- Trusted alan fletcher brand quality
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## Description

Full description not available

## Images

![The Art of Looking Sideways: 0000 Hardcover – 17 July 2001 - Image 1](https://m.media-amazon.com/images/I/81NNjU3Kh+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Delight to Have and to Hold
*by S***N on 12 September 2005*

This is simply an astonishing book that is a joy to own.This is a large book with over 500 large format pages. It is described by its author Alan Fletcher as the work of a visual Jackdaw to produce an exploration of the workings of the eye, the hand, the brain and the imagination.As he describes it 'The book attempts to open windows to glimpse views rather than dissect the pictures on the wall. To look at things from unlikely angles.... The book has no thesis, is neither a whodunit or a how-to-do-it, has no beginning middle or end. It's a journey without a destination.... It is unlike most books, those that are concerned with the mechanics rather than the thoughts, with the match rather than the fire.'The result is not a book to sit down and read sequentially from cover to cover, rather an environment of ideas and stimuli through which to journey, an exploration in which to become immersed.Reading the other reviews, many seem to come from graphic designers, indeed the author is a renown graphic designer himself. The result is a book that is a delight to hold. The different paper types and textures, intriguing layouts and inviting formats mean that every page turned leads to new discoveries even before their content is examined. Its merits as an exemplar of the art of design are clear, but this is much more than a role model for designers.It is a book that in infinite ways serves as a catalyst for thinking. It has a multifaceted ability to present aspects of the world in new ways, that defy you ever again seeing them the way you always have in the past.Through the imaginative use of images and text, quotations, snippets of information, and a host of other approaches, this is a feast for the mind as well as the eye.It's not simply a book that I can't stop dipping into, I can't stop smiling at the fact that Alan Fletcher took the time, care and attention to detail to share it with me. It is quite simply a pleasure to hold and a feast to read.

### ⭐⭐⭐⭐⭐ Amazing
*by U***K on 15 October 2009*

Having been interested in graphic design for a couple of years this was the first book I bought to do with the subject, there's no one like Alan Fletcher for one of your first design books.The amount of "stuff" in the book is astounding, you can really see how much time, energy and thought Fletcher has put into this, it is basically a catalogue of thoughts, wit, ideas and work by Fletcher. From a quote about how good it feels to write on a rubber with a biro to a diagram of every breed of dog! There are some really interesting sketches and diagrams that let you feel what he was feeling or think how he was at the time, so his personality comes through a lot.It's definately not a book designed to be read cover to cover because there simply is no need, it goes along at it's own pace, amazing and intriguing you along the way. It features great Fletcher hand drawn typoraphy, interesting page textures and amazing colour, so it's a piece of design itself.So just pick it up, have a flick through whenever you want, because it's definately going to please you if you are at all interested in graphics.

### ⭐⭐⭐⭐⭐ brilliant book
*by A***R on 20 February 2025*

Probably one of the best books there is on the subject of ''everything''.The sort of book that one can never get to the end of! Just read random pages and in my opinion, anyone with the slightest bit of imagination or curiosity would find this book amazing. I would never ever loan it to anybody, in case it wasn't returned to me. It's that good!

## Frequently Bought Together

- The Art of Looking Sideways
- Beware Wet Paint

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-25*