--- product_id: 49912332 title: "Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml" brand: "aveda" price: "KSh12963" currency: KES in_stock: true reviews_count: 13 category: "Aveda" url: https://www.desertcart.co.ke/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold store_origin: KE region: Kenya --- # 91% naturally derived ingredients Versatile, pliable hold Instantly thickens hair Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml **Brand:** aveda **Price:** KSh12963 **Availability:** ✅ In Stock ## Summary > 🌿 Elevate your style with nature-powered thickness and hold — because your hair deserves the best. ## Quick Answers - **What is this?** Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml by aveda - **How much does it cost?** KSh12963 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold) ## Best For - aveda enthusiasts ## Why This Product - Trusted aveda brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Style Your Way:** Craft any look effortlessly with a flexible hold that moves with you all day. - • **Clean & Conscious:** 91% naturally derived formula that’s vegan, cruelty-free, and B Corp certified. - • **Subtle Vetiver Scent:** Enjoy a refined, masculine aroma that elevates your grooming routine. - • **All Hair Types Welcome:** Designed to enhance texture and thickness for every hair type and style. - • **Thicker Hair, Instantly:** Boost your hair’s volume from root to tip with Amla-powered thickening technology. ## Overview Aveda Men Pure-Formance Thickening Paste is a 75ml styling cream that instantly thickens hair while providing a versatile, pliable hold. Made with 91% naturally derived ingredients including Amla, it supports a natural finish and is suitable for all hair types. This vegan, cruelty-free, and B Corp certified product features a subtle vetiver scent and is designed to help men create a variety of hairstyles with confidence. ## Description Product Description Make your hair look instantly thicker with Aveda Men Pure-Formance Thickening Paste. This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals, including amla, which helps thicken each individual hair strand. It provides a versatile hold with a natural finish, making it a multitasking styling paste for any style. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream and a variety of styling pastes, gels and pomades for all hair types. *Per ISO 16128 standard, from plant sources, non-petroleum mineral sources and/or water. Ingredients Ingredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions 1. Apply a small amount of product to damp or dry hair, 2. Work the product evenly throughout the hair, 3. Style as desired, providing a strong, defined look with a pliable hold. Safety Warning No Warning Applicable Review: Great stuff - This is great stuff. Add through hair either when wet or dry to style. Non greasy, just makes clean hair more manageable. Highly recommend. Review: Impressed - First time using this, and I’m impressed. Feels great in my hair. Light, but a good natural hold, not greasy. Gives all day hold. Great value on Prime day. ## Features - Thickening Men’s Hair Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste. - Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste. - 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends. - How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair. - Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01N17SFYB | | Benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. | | Best Sellers Rank | 27,170 in Beauty ( See Top 100 in Beauty ) 188 in Hair Styling Putty, Clay & Wax | | Brand Name | AVEDA | | Country Of Origin | USA | | Customer Reviews | 4.5 out of 5 stars 1,269 Reviews | | Global Trade Identification Number | 00018084973523 | | Hair Type | All, For All Hair Textures | | Hair type | All, For All Hair Textures | | Item Form | Cream | | Item Volume | 75 Millilitres | | Item Weight | 129 Grams | | Item form | Cream | | Liquid Volume | 2.5 Fluid Ounces | | Liquid volume | 2.5 Fluid Ounces | | Manufacturer | Aveda | | Material Type Free | Gluten Free | | Number of Items | 1 | | Product Warranty | 2 year manufacturer | | Product benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. | | Scent | Vetiver | | Scent Name | Vetiver | | UPC | 018084973523 | | Unit Count | 75.0 millilitre | ## Product Details - **Brand:** AVEDA - **Hair type:** All, For All Hair Textures - **Item form:** Cream - **Item volume:** 75 Millilitres - **Liquid volume:** 2.5 Fluid Ounces - **Material Type Free:** Gluten Free - **Number of items:** 1 - **Product benefits:** Hair paste instantly thickens hair and adds pliable hold to create any style. - **Scent:** Vetiver - **Unit count:** 75.0 millilitre ## Images ![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 1](https://m.media-amazon.com/images/I/61sW91dX3SL.jpg) ![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 2](https://m.media-amazon.com/images/I/71zCxAtLHYL.jpg) ![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 3](https://m.media-amazon.com/images/I/71PulzRDiGL.jpg) ![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 4](https://m.media-amazon.com/images/I/81KfJSVYXuL.jpg) ![Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 75ml - Image 5](https://m.media-amazon.com/images/I/61HvS7pd3bL.jpg) ## Questions & Answers **Q: How does this compare to the Aveda grooming clay for men?** A: Works about the same as the regular grooming clay, and has the same mat finish (no shine). However, it holds better in wet conditions. I would recommend it even if you don't need thickening. **Q: Good for medium long hair? Also my hair tends to part down the middle which I hate, will this help to lock my hair back if I style the pushed back?** A: i love this stuff more a a texturizing paste **Q: Does this have fragrance? Looking doe something with no or low added fragrances.** A: I would say no. It may have a little fragrance when you put it in your hands to apply but I've never thought it was strong. I know I can't smell it once applied to my hair. Hope that helps! **Q: does this gel leave flakes** A: I haven't noticed any in the week I've used it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great stuff *by G***P on 25 August 2026* This is great stuff. Add through hair either when wet or dry to style. Non greasy, just makes clean hair more manageable. Highly recommend. ### ⭐⭐⭐⭐⭐ Impressed *by A***7 on 1 July 2026* First time using this, and I’m impressed. Feels great in my hair. Light, but a good natural hold, not greasy. Gives all day hold. Great value on Prime day. ### ⭐⭐⭐⭐⭐ great putty *by K***S on 18 April 2026* this stuff under £20 is a must smells great and thickens the hair last all day hold. ## Frequently Bought Together - Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz - AVEDA Men Pure-Formance Grooming Cream 125ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold](https://www.desertcart.co.ke/products/49912332-aveda-men-pure-formance-thickening-paste-thickens-hair-versatile-hold) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-10-08*