---
product_id: 49014098
title: "Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g"
brand: "fudge urban"
price: "KSh4538"
currency: KES
in_stock: true
reviews_count: 13
category: "Fudge"
url: https://www.desertcart.co.ke/products/49014098-fudge-urban-matte-wax-firm-hold-all-day-styling-non
store_origin: KE
region: Kenya
---

# Long-lasting, reshaping power Firm invisible hold all day Matte, zero-shine texture Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g

**Brand:** fudge urban
**Price:** KSh4538
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your edge with invisible power and matte perfection

## Quick Answers

- **What is this?** Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g by fudge urban
- **How much does it cost?** KSh4538 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/49014098-fudge-urban-matte-wax-firm-hold-all-day-styling-non)

## Best For

- fudge urban enthusiasts

## Why This Product

- Trusted fudge urban brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Scented Citrus Boost:** Stay fresh and confident all day with a subtle citrus fragrance that complements your dynamic lifestyle.
- • **Matte Texture Mastery:** Craft that effortlessly bold, urban look with a super dry wax that delivers maximum texture and zero gloss.
- • **Barber-Approved Finish:** Get salon-quality, rugged looks at home with a product trusted by pros and trendsetters alike.
- • **Effortless Styling Ritual:** Simply rub through dry hair and sculpt your signature style in seconds—no fuss, just flawless.
- • **Invisible yet Ironclad Hold:** Experience a non-sticky, powerful grip that keeps your style locked from dawn till dusk without any shine.

## Overview

Fudge Urban Matte Wax is a 70g styling essential designed for men seeking a firm, invisible hold with a matte finish. This non-sticky wax provides maximum texture and long-lasting control, perfect for creating bold, urban hairstyles that last all day. Infused with a fresh citrus scent, it offers a professional, barber-inspired look without shine, making it a top choice for modern, style-conscious men.

## Description

Product Description No Shine Wax for a Messed Up Look. Super dry, non sticky Fudge Urban Matte Wax gives you maximum texture with a firm invisible hold. Ingredients Aqua (Water), Lanolin Cera (Lanolin Wax), Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Paraffinum Liquidum (Mineral Oil), Bentonite, Kaolin, Alcohol Denat., Paraffin, PEG-20 Hydrogenated Lanolin, Propylene Glycol, Steareth-21, Vinyl Caprolactam/VP/Dimethylaminoethylmethacrylate Copolymer, Alcohol, Polyvinylcaprolactam, Phenyl Trimethicone, Methylparaben, Propylparaben, Parfum (Fragrance), Triethanolamine, Disodium EDTA, Benzophenone-4, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Rub through dry hair and style as desired Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more

Review: Best on market - good hold, brilliant texture and matte effect - Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection
Review: Works very well - Good product Works very well & gives a shiny look to hair

## Features

- Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture
- Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style
- Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort
- Directions: Rub through dry hair and style as desired
- Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B009G6DPQA |
| ASIN  | B009G6DPQA |
| Best Sellers Rank | 651 in Beauty ( See Top 100 in Beauty ) 15 in Hair Styling Putty, Clay & Wax |
| Brand | Fudge Urban |
| Colour | Clear |
| Country of origin  | Thailand |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,083) |
| Customer reviews | 4.4 4.4 out of 5 stars (5,083) |
| Date First Available | 24 Sept. 2012 |
| Format | Wax |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 29 x 94 x 66 millimetres |
| Item model number | 100013858 |
| Item model number  | 100013858 |
| Item weight | 0.15 Pounds |
| Manufacturer | Fudge Urban |
| Manufacturer  | Fudge Urban |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 9.4 x 6.7 x 3.2 centimetres |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Product Dimensions  | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Scent | Citrus |
| Special features | glossy shine |
| Target audience | Men |
| Volume | 70 Millilitres |

## Product Details

- **Brand:** Fudge Urban
- **Hair type:** Dry
- **Item form:** Wax
- **Item volume:** 70 Millilitres
- **Liquid volume:** 70 Millilitres
- **Material Type Free:** Cruelty free
- **Number of items:** 1
- **Product benefits:** Strengthening, shape and hold, frizz control, non-sticky, no shine
- **Scent:** Citrus
- **Unit count:** 70.0 gram

## Images

![Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g - Image 1](https://m.media-amazon.com/images/I/81ifjaZsUVL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: Is this water soluble? Does it wash out wi water rinse only ?**
A: It washes out easily but never tried without shampoo. I would think you wouldnt fully remove it without a bit of shampoo

**Q: Is it vegan?**
A: Hi Shelley, 

Unfortunately this product isn't suitable for vegans as it contains Lanolin.

Many thanks,
Team Fudge x

**Q: Does it make grey hair look darker ?**
A: It depends on application on damp or dry hair.

**Q: what does it smell like?**
A: Very nice.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best on market - good hold, brilliant texture and matte effect
*by F***4 on 15 January 2026*

Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection

### ⭐⭐⭐⭐⭐ Works very well
*by A***G on 30 January 2026*

Good product Works very well & gives a shiny look to hair

### ⭐⭐⭐⭐ A strong hold wax powder, great for fine hair
*by X***C on 7 November 2024*

For years, I struggled to find a product that would give my fine, blond hair the hold it needed without weighing it down or leaving it looking greasy. Then my hairdresser recommended wax powder, and it's been a revelation! This particular powder is incredibly lightweight and easy to use but offers a very firm hold. I just sprinkle a small amount onto my hair and work it in with my fingers. It provides a natural-looking and strong hold. It's worth noting that this powder offers a very strong hold, once applied you'll find it hard to run a comb or brush through it (personally I actually prefer a lighter hold), so best to work it in with your fingers. While the initial price might seem a bit steep, a little goes a long way, making it a great value in the long run. If you have fine hair and are looking for a styling product that provides hold, texture, and volume without compromising on a natural look, I highly recommend giving wax Powder a try, while this offers a very strong hold, there are others for a lighter look and feel - I recommend trying out a few and find one that fits you best

## Frequently Bought Together

- Fudge Urban Matte Wax! - 70ml!
- Fudge Sculpt Matte Hed 8 Matte Hold Factor Texture Paste 2.5 oz
- Fudge Matte Hed Extra Strong Hold Texture Wax, 2.87 Ounce

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.ke/products/49014098-fudge-urban-matte-wax-firm-hold-all-day-styling-non](https://www.desertcart.co.ke/products/49014098-fudge-urban-matte-wax-firm-hold-all-day-styling-non)

---

*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-03*