---
product_id: 47967535
title: "A Smile in the Mind: Witty Thinking in Graphic Design"
brand: "beryl mcalhone, david stuart, greg quinton, nick asbury"
price: "KSh125656"
currency: KES
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.ke/products/47967535-a-smile-in-the-mind-witty-thinking-in-graphic-design
store_origin: KE
region: Kenya
---

# A Smile in the Mind: Witty Thinking in Graphic Design

**Brand:** beryl mcalhone, david stuart, greg quinton, nick asbury
**Price:** KSh125656
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** A Smile in the Mind: Witty Thinking in Graphic Design by beryl mcalhone, david stuart, greg quinton, nick asbury
- **How much does it cost?** KSh125656 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/47967535-a-smile-in-the-mind-witty-thinking-in-graphic-design)

## Best For

- beryl mcalhone, david stuart, greg quinton, nick asbury enthusiasts

## Why This Product

- Trusted beryl mcalhone, david stuart, greg quinton, nick asbury brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners
First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.
Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.
The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work.
Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 25.4 x 2.22 x 29.21 cm |
| Edition | Revised and Expanded |
| Isbn 10 | 071486935X |
| Isbn 13 | 978-0714869353 |
| Item Weight | 1.73 kg |
| Language | English |
| Print Length | 272 pages |
| Publication Date | 15 Feb. 2016 |
| Publisher | Phaidon Press |

## Images

![A Smile in the Mind: Witty Thinking in Graphic Design - Image 1](https://m.media-amazon.com/images/I/61FcE83Xi4L.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Don’t you have this book already??!
*by  on Reviewed in the United Kingdom 9 February 2023*

Simply a must for designers and lovers of the design world. The original book was a game-changer and it has an update and wonderful new colour

### ⭐⭐⭐⭐⭐ You’ll enjoy these.
*by  on Reviewed in the United Kingdom 19 June 2023*

Typographers , designer & people who see the detaiks will enjoy this book

### ⭐⭐⭐⭐⭐ Still smiling…
*by  on Reviewed in the United Kingdom 7 March 2016*

A wonderful update to an original classic. Belongs on the shelf/desk of any self-respecting graphic designer. Lots of content and examples from the original – juxtaposed with modern and recent examples that would be recognised and appreciated by the post-internet generation.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.ke/products/47967535-a-smile-in-the-mind-witty-thinking-in-graphic-design](https://www.desertcart.co.ke/products/47967535-a-smile-in-the-mind-witty-thinking-in-graphic-design)

---

*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-09-19*