---
product_id: 466336176
title: "Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free"
brand: "il salone milano"
price: "KSh9516"
currency: KES
in_stock: true
reviews_count: 5
category: "Il Salone Milano"
url: https://www.desertcart.co.ke/products/466336176-plex-rebuilder-permanent-hair-color-cream-12-01-iced-platinum
store_origin: KE
region: Kenya
---

# 3-step system for lasting color & repair Paraben, paraffin & alcohol free 93% less breakage with Plex Tech Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free

**Brand:** il salone milano
**Price:** KSh9516
**Availability:** ✅ In Stock

## Summary

> 💎 Unlock salon brilliance & bond your hair with every strand!

## Quick Answers

- **What is this?** Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free by il salone milano
- **How much does it cost?** KSh9516 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/466336176-plex-rebuilder-permanent-hair-color-cream-12-01-iced-platinum)

## Best For

- il salone milano enthusiasts

## Why This Product

- Trusted il salone milano brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure & Clean Formula:** Free from parabens, paraffin, and alcohol for scalp-friendly, healthy hair
- • **Natural Oils Infusion:** Enriched with linseed & meadowfoam seed oils for intense shine and nourishment
- • **Salon-Grade Fiber Repair:** Professional Plex Rebuilder tech reduces breakage by 93% from first use
- • **Italian Expertise at Home:** 30+ years of salon innovation delivering premium, salon-quality color from your own bathroom
- • **Triple-Action Color System:** Color cream, post-color conditioner, and mask work in synergy for ultra-long-lasting, vibrant results

## Overview

Il Salone Milano Plex Rebuilder Permanent Hair Color Cream offers a professional-grade, 3-step hair coloring system that not only delivers intense, long-lasting color but also repairs and protects hair fibers. Powered by Plex Builder Technology and enriched with natural oils, this paraben-, paraffin-, and alcohol-free formula reduces hair breakage by 93%, seals in pigment, and restores hair health post-coloring. Perfect for millennials seeking salon-quality results and healthy, vibrant hair from home.

## Description

Il Salone Milano Plex Rebuilder brings Alfaparf Group’s experience and innovation together in a color kit. This professional hair dye provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application and less broken hair. No matter if it is Blonde, Red, or Brunette, the color kits offer a wide range of permanent color shades for vibrant salon-quality results. The permanent hair dye was created and formulated to preserve the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures, strengthens, protects hair fiber during coloring, and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting, intense color result. The professional Plex Rebuilder technology acts at every stage of treatment. During and after coloring it creates a complete and highly performing system that is easy to use and quick to apply. The restructuring and anti-breakage action of Plex Rebuilder works in 3 phases: During the coloring, the color cream repairs and protects the hair fiber and provides an intense and brighter color. It gives perfect white coverage. After coloring, the conditioner seals the cuticles thereby locking pigments inside the hair, for a longer lasting color result and visibly improved hair quality. Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between the hair fibers. An intense restructuring action for invigorated and healthy-looking hair.

Review: I used Iced Platinum. The box showed it could make reddish hair turn white with silver highlights. My roots were just lightened, but they were reddish because my original color was dark blonde from another plex lightener that had the blonde tones too yellow. So I tried this, hoping to make it more white. I put it on my roots first. After an hour, there was no color change. They were slightly more grey-toned but still red, with no lightening. It toned the rest silver, not white. It makes a good silver toner, but it does not lighten. Back to bleaching first. I wanted to use regular dye, thinking it would be less damaging, but my bleach peroxide is better than dying it several times, trying to get the color I wanted. I use this peroxide called Yuthika Professional 40 Vol Hair Dye Developer,with a blue bleach powder, and it turned my hair white its works great. Just didn't want to keep using the bleach, but it made my hair soft, so I will go back to that. The plex conditioner was nice in this box dye, but sadly, the color did not show; very misleading. It was pretty gentle on my scalp, but still no good for dye.
Review: This color is excellent works 100% ,I am a ex hairdresser, I had a great following so I know great product.This definitely top.with post closing cuticle conditioner.Also a mask a week later, your hair even tight after coloring it doesn't even have a bit of dryness. It's feels silly. My suggestion to all this is the one to purchase!

## Features

- Salon Quality - A professional hair color set to repair & preserve the fiber with a healthy appearance from root to end. This hair coloring kit provides perfect salon quality, white coverage with bonding & anti breakage benefits from the very first application.
- Ultra Long, Intense & Bright Results - This natural hair color kit is enriched with Plex Builder Technology, linseed oil, and meadowfoam seed oil. In an instrumental test, 93% of Plex Rebuilder users showed less breakage vs those without it. Free from parabens, paraffins, and ethyl alcohol.
- Complete Professional System - The Plex Rebuilder Collection box includes 1) Color cream & developer lotion, 2) Post color conditioner for ultimate protection & hair glaze and 3) Maintaining mask to restore the hair fibers.
- How to Use - Plex Rebuilder acts in 3 stages: STEP 1: The hair cream repairs & protects the fiber. STEP 2: The post color conditioner seals the cuticles, locking pigments inside for longer lasting color results & visibly improved quality. STEP 3: Three weeks after coloring, the glaze hair gloss mask creates new bonds for hair breakage repair.
- Plex Rebuilder Collection - Achieve premium, salon quality results from the comfort of your own home. With over 30 years of experience, Il Salone offers hair coloring products for all stages of the process - from white coverage to long lasting color. Proudly made and formulated in Italy.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09R21M9P2 |
| ASIN  | B09R21M9P2 |
| Best Sellers Rank | #291,224 in Beauty ( See Top 100 in Beauty ) #3,879 in Permanent Hair Color |
| Customer reviews | 4.0 4.0 out of 5 stars (231) |
| Date First Available  | 11 May 2022 |
| Is Discontinued By Manufacturer  | No |
| Manufacturer | Il Salone Milano |
| Manufacturer  | Il Salone Milano |
| Manufacturer reference | PF022438 |
| Manufacturer reference  | PF022438 |
| Product Dimensions | 8.89 x 6.86 x 16.76 cm; 13.61 g |
| Product Dimensions  | 8.89 x 6.86 x 16.76 cm; 13.61 g |

## Product Details

- **Brand:** Il Salone Milano
- **Colour:** Iced Platinum
- **Item form:** Liquid
- **Package information:** Box
- **Product benefits:** Shine Enhancing

## Images

![Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free - Image 1](https://m.media-amazon.com/images/I/71EuT4EGx4L.jpg)

## Questions & Answers

**Q: Im a platinum. Blond with dark roots,which one do i get for blond hair**
A: Not sure… I have dark brown hair… but actually get the light brown color 5.0.
I love the color on my hair… not sure what to recommend for you.

## Customer Reviews

### ⭐ Review
*by C***R on 12 May 2025*

I used Iced Platinum. The box showed it could make reddish hair turn white with silver highlights. My roots were just lightened, but they were reddish because my original color was dark blonde from another plex lightener that had the blonde tones too yellow. So I tried this, hoping to make it more white. I put it on my roots first. After an hour, there was no color change. They were slightly more grey-toned but still red, with no lightening. It toned the rest silver, not white. It makes a good silver toner, but it does not lighten. Back to bleaching first. I wanted to use regular dye, thinking it would be less damaging, but my bleach peroxide is better than dying it several times, trying to get the color I wanted. I use this peroxide called Yuthika Professional 40 Vol Hair Dye Developer,with a blue bleach powder, and it turned my hair white its works great. Just didn't want to keep using the bleach, but it made my hair soft, so I will go back to that. The plex conditioner was nice in this box dye, but sadly, the color did not show; very misleading. It was pretty gentle on my scalp, but still no good for dye.

### ⭐⭐⭐⭐⭐ Review
*by S***E on 20 September 2025*

This color is excellent works 100% ,I am a ex hairdresser, I had a great following so I know great product.This definitely top.with post closing cuticle conditioner.Also a mask a week later, your hair even tight after coloring it doesn't even have a bit of dryness. It's feels silly. My suggestion to all this is the one to purchase!

### ⭐⭐⭐⭐⭐ Review
*by M***N on 27 October 2025*

Works really really good. Will definitely be buying again.

## Frequently Bought Together

- Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free
- Il Salone Milano Professional Keratin Conditioner for Damaged Hair - Hair Repair - Damaged Hair Treatment - Frizz Control - Smoothing - Hair Straightening and Reconstruction (16.9 oz / 500 ml)
- Il Salone Milano Glorious Moisturizing Shampoo for Dry Hair - Adds Shine and Softness to Dull Hair - Repairs and Protects - Professional Hydrating Shampoo - Made in Italy - Vegan (16.9 oz / 500ml)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-28*