---
product_id: 465959989
title: "Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by"
brand: "it's pure"
price: "KSh10056"
currency: KES
in_stock: true
reviews_count: 5
category: "It's Pure"
url: https://www.desertcart.co.ke/products/465959989-organics-organic-hair-dye-herbal-hair-colour-indigo-black-by
store_origin: KE
region: Kenya
---

# 100% Vegan & Cruelty-Free Certified Organic Soil Assoc. Unique Indigo Black Shade Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by

**Brand:** it's pure
**Price:** KSh10056
**Availability:** ✅ In Stock

## Summary

> 🖤 Go Organic, Go Bold: Dye Naturally, Shine Unapologetically!

## Quick Answers

- **What is this?** Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by by it's pure
- **How much does it cost?** KSh10056 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/465959989-organics-organic-hair-dye-herbal-hair-colour-indigo-black-by)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensitive Skin Friendly:** Free from harsh chemicals like PPD and ammonia, perfect for allergy-prone scalps.
- • **Nourishing & Damage-Free:** Henna-based formula boosts shine and volume while restoring dry, damaged hair.
- • **Customizable Natural Color:** Indigo black adapts uniquely to your hair, creating a personalized, rich tone.
- • **Pure Organic Certification:** First herbal hair dye certified by The Soil Association for guaranteed natural quality.
- • **Ethically Sourced Ingredients:** Herbs grown on fair trade, organic farms and processed with advanced purity technology.

## Overview

It's Pure Organics Organic Hair Dye in Indigo Black is a certified organic, henna-based powder hair color that delivers a unique, natural black shade while enhancing hair volume and shine. Vegan and cruelty-free, it’s ideal for sensitive skin and free from harmful chemicals like PPD and ammonia. Sourced from fair trade organic farms and processed with advanced purity methods, this dye nourishes hair without damage, offering a healthier, eco-conscious alternative to conventional chemical dyes.

## Description

Its Pure Organic Hair Dye in Indigo Black We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volumeIs your hair dye permanent? The longevity of the hair colours depend upon which shade you use and how porous your hair is. In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.How do you use your henna hair dye? You can apply the paste with an applicator or tinting brush, but we recommend using just your gloved fingers to apply the paste. The true colour takes a few hours or even a day to develop. When you first rinse out the colour, it will often not be the full depth of colour, but it will gradually darken to its true colour, as the colour oxidises on your hair. It’s a bit like a cut apple - at first the apple is white and then as it oxidises in the air, it goes brown.

Review: Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
Review: J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- INDIGO BLACK HAIR DYE: It’s Pure indigo black dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00R7T1J8Y |
| ASIN  | B00R7T1J8Y |
| Best Sellers Rank | #104,632 in Beauty ( See Top 100 in Beauty ) #2,526 in Permanent Hair Color |
| Customer reviews | 3.9 3.9 out of 5 stars (1,227) |
| Date First Available  | 6 June 2019 |
| Is Discontinued By Manufacturer  | No |
| Item model number | E0623 |
| Item model number  | E0623 |
| Manufacturer | It's Pure Organics |
| Manufacturer  | It's Pure Organics |
| Package Dimensions | 14.7 x 7.3 x 6 cm; 100 g |
| Package Dimensions  | 14.7 x 7.3 x 6 cm; 100 g |

## Product Details

- **Brand:** It's Pure
- **Colour:** Black
- **Item form:** Paste
- **Package information:** Bottle
- **Product benefits:** Organic & Easy to Apply

## Images

![Organics Organic Hair Dye - Herbal Hair Colour Indigo Black by - Image 1](https://m.media-amazon.com/images/I/51vTd-GOyLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ Review
*by R***L on 10 January 2023*

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

### ⭐⭐⭐⭐⭐ Review
*by R***E on 1 December 2025*

This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.

## Frequently Bought Together

- Organic Hair Dye - Herbal Hair Colour Indigo Black by It39;s Pure Organics
- Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.ke/products/465959989-organics-organic-hair-dye-herbal-hair-colour-indigo-black-by](https://www.desertcart.co.ke/products/465959989-organics-organic-hair-dye-herbal-hair-colour-indigo-black-by)

---

*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-01-22*