---
product_id: 463969544
title: "Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera"
brand: "sony"
price: "KSh745660"
currency: KES
in_stock: true
reviews_count: 1
category: "Sony"
url: https://www.desertcart.co.ke/products/463969544-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera
store_origin: KE
region: Kenya
---

# 8x faster BIONZ XR processor 4K 60p 10-bit video 33MP full-frame sensor Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera

**Brand:** sony
**Price:** KSh745660
**Availability:** ✅ In Stock

## Summary

> 🚀 Capture the future today with Sony Alpha 7 IV — where pro meets next-level creativity!

## Quick Answers

- **What is this?** Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera by sony
- **How much does it cost?** KSh745660 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/463969544-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Gen Speed:** Experience lightning-fast image processing with the 8x more powerful BIONZ XR engine—never miss the moment.
- • **Pro-Level Color:** Elevate your visuals with S-Cinetone color profile for rich, cinematic tones straight out of the camera.
- • **Hybrid Powerhouse:** Seamlessly switch between stunning 33MP stills and cinema-grade 4K 60p video for ultimate creative freedom.
- • **Stream & Share Live:** Built-in live streaming and real-time content sharing keep you connected and ahead in the digital content race.
- • **Unmatched Autofocus:** Industry-leading eye tracking AF with 759 points ensures razor-sharp focus on your subject every time.

## Overview

The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP back-illuminated CMOS sensor, an 8x faster BIONZ XR processor, and advanced 4K 60p 10-bit video recording. Designed for hybrid creators, it delivers professional-grade stills and video with industry-leading autofocus, cinematic color profiles, and seamless live streaming capabilities—all packed into a lightweight, versatile body.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Great camera - Great one

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZT6YK5 |
| Aperture Modes | F3.5 |
| Autofocus Points | 759 |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Best Sellers Rank | 6,467 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 4 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | Wide angle |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,055) |
| Date First Available | 21 Oct. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Effective still resolution | 33 MP |
| Expanded ISO Maximum | 204800 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | Auto, 100-51200 |
| Included components | Camera Body Only |
| Item Weight | 635 Grams |
| Item model number | ILCE7M4/BQ |
| Max Focal Length | 200 Millimeters |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 30 Seconds |
| Memory Slots Available | 2 |
| Minimum shutter speed | 1/8000 Seconds |
| Model year | 2021 |
| Package Dimensions L x W x H | 24.5 x 17.1 x 16.3 centimetres |
| Package Weight | 1.1 Kilograms |
| Part number | ILCE7M4/B |
| Plug profile | Sony E |
| Product Dimensions L x W x H | 24.4 x 16.5 x 17 centimetres |
| Size | 3.25 x 5.25 x 3.875 inches |
| Style | Body Only |
| Viewfinder Magnification | 0.78x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Zoom óptico y digital |

## Product Details

- **Aspect ratio:** 16:9, 3:2, 4:3
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 Millimetres
- **Maximum focal length:** 200 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 8 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, RAW

## Images

![Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - Image 1](https://m.media-amazon.com/images/I/71BaBwNek-L.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great camera
*by G***V on 18 October 2025*

Great one

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera
- K&F Concept NP-FZ100 Battery and Three Slot Charger, 3-Pack Replacement Battery for Sony A7iii, A7iv, A7C, FX3, FX30, A9, A6600, A6700, ZV-E1, ZV-E10ii, Alpha 9, A9S, A7R III, A7R IV, A7RV, 2280mAh
- Tamron 28-75mm F/2.8 Di III VXD G2 for Sony E-Mount Full Frame/APS-C (6 Year Limited USA Warranty)

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**Shop now:** [https://www.desertcart.co.ke/products/463969544-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera](https://www.desertcart.co.ke/products/463969544-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-03-09*