---
product_id: 4485799
title: "Men Pure-Formance Firm Hold Hair Gel for Men | Maximum Hold, Control, Shine, 5 Fl Oz"
brand: "aveda"
price: "KSh12140"
currency: KES
in_stock: true
reviews_count: 8
category: "Aveda"
url: https://www.desertcart.co.ke/products/4485799-men-pure-formance-firm-hold-hair-gel-for-men-maximum
store_origin: KE
region: Kenya
---

# 93% Naturally Derived - clean formula Maximum Hold - all-day control UV Filter - sun protection Men Pure-Formance Firm Hold Hair Gel for Men | Maximum Hold, Control, Shine, 5 Fl Oz

**Brand:** aveda
**Price:** KSh12140
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with hold that works as hard as you do.

## Quick Answers

- **What is this?** Men Pure-Formance Firm Hold Hair Gel for Men | Maximum Hold, Control, Shine, 5 Fl Oz by aveda
- **How much does it cost?** KSh12140 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/4485799-men-pure-formance-firm-hold-hair-gel-for-men-maximum)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** 100% vegan, B Corp certified, and cruelty-free for guilt-free grooming.
- • **Sun-Smart Styling:** Protect your hair from UV damage while looking sharp.
- • **Unrivaled Firm Hold:** Lock your style in place with confidence, no flaking or stickiness.
- • **Lightweight & Non-Greasy:** Enjoy strong hold without the heavy, crunchy feel.
- • **Signature Citrus-Lavender Scent:** Elevate your routine with a fresh, invigorating aroma.

## Overview

Aveda Men Pure-Formance Firm Hold Hair Gel delivers maximum hold, control, and shine with a lightweight, 93% naturally derived formula. Enhanced with a UV filter to protect hair from sun damage, this vegan, cruelty-free gel ensures a non-sticky, flake-free finish suitable for all hair types. Perfect for the modern professional seeking clean, effective styling.

## Description

A great hair gel goes a long way. Aveda Men Pure-Formance Firm Hold Gel is an essential in your grooming routine. Its 93% naturally derived* lightweight formula delivers maximum hold, control, definition, and shine for all hair types. As an added bonus, it’s formulated with a UV filter to help protect your hair from the drying effects of the sun. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plant sources, non-petroleum minerals, and/or water.

Review: Best gel I've ever used! - A hair gel that's non-sticky, doesn't flake, while controlling your hair and keeping it soft.
Review: No quality or shipping surprises - Replacement for what I had used up, no quality or shipping surprises. Have used this product for years.

## Features

- Strong Hold Hair Gel: Aveda Men Pure-Formance Firm Hold Hair Gel gives hair maximum hold, control, and definition. Adds shine.
- Lightweight Formula: You can have it all! Enjoy strong, hold without excess product build-up or flaking.
- With a UV Filter: Shield your hair from the drying effects of the sun with this easy-to-use men’s hair styling gel.
- How to Use: Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002OJLUJ0 |
| Best Sellers Rank | #30,661 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #366 in Hair Styling Gels |
| Brand Name | Aveda |
| Customer Reviews | 4.7 out of 5 stars 596 Reviews |
| Global Trade Identification Number | 00018084857489 |
| Hair Type | All |
| Item Form | Gel |
| Item Type Name | hair-styling-gels |
| Item Volume | 150 Milliliters |
| Item Weight | 0.16 Kilograms |
| Liquid Volume | 5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Phthalate Free, Alcohol Free |
| Number of Items | 1 |
| Product Benefits | Hair gel for men gives maximum hold, definition, and shine. |
| Scent | Citrus,Lavender |
| Scent Name | Citrus,Lavender |
| UPC | 018084857489 |
| Unit Count | 5 Fluid Ounces |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 5 Fluid Ounces
- **Material Type Free:** Phthalate Free, Alcohol Free
- **Product Benefits:** Hair gel for men gives maximum hold, definition, and shine.
- **Scent:** Citrus,Lavender

## Images

![Men Pure-Formance Firm Hold Hair Gel for Men | Maximum Hold, Control, Shine, 5 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71koz+ILn+L.jpg)

## Questions & Answers

**Q: I have the Men's version, my wife does not like the smell - too menthol.  It the Unisex version less smelly or perhaps could you describe the scent?**
A: I have the unisex version, I guess, because there is no aroma to it at all.

**Q: Where's this shipped from?**
A: New York City

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best gel I've ever used!
*by K***P on November 2, 2025*

A hair gel that's non-sticky, doesn't flake, while controlling your hair and keeping it soft.

### ⭐⭐⭐⭐⭐ No quality or shipping surprises
*by G***A on October 7, 2025*

Replacement for what I had used up, no quality or shipping surprises. Have used this product for years.

### ⭐⭐⭐⭐⭐ This gel is terrific for styling and holding in place my young sons hair
*by M***S on September 9, 2022*

I absolutely love the Aveda Pure Formance Gel! It smells so amazing. My sons and husband use it but I especially use it for my 5 year olds hair. He loves to spike his hair and has very thick hair. This gel works terrific to keep it in place but not be too gunky or "hard". It leaves no residue or flaking which I have found other gels to do. Love this product and won't use any other!

## Frequently Bought Together

- Aveda Men Pure-Formance Firm Hold Hair Gel for Men | Maximum Hold, Control, Shine, 5 Fl Oz
- Aveda Men Pure-Formance Shampoo | Lightweight Conditioner for Men’s Hair | Adds Shine | Scalp Care, 10.1 Fl Oz
- Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz

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**Shop now:** [https://www.desertcart.co.ke/products/4485799-men-pure-formance-firm-hold-hair-gel-for-men-maximum](https://www.desertcart.co.ke/products/4485799-men-pure-formance-firm-hold-hair-gel-for-men-maximum)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-28*