--- product_id: 394415790 title: "Logo Beginnings" price: "KSh51179" currency: KES in_stock: true reviews_count: 5 url: https://www.desertcart.co.ke/products/394415790-logo-beginnings store_origin: KE region: Kenya --- # Includes 10 iconic logo case studies 6000+ logos from 1870-1940 4 design categories dissected Logo Beginnings **Price:** KSh51179 **Availability:** ✅ In Stock ## Summary > 📖 Unlock the timeless secrets behind the world’s most iconic logos! ## Quick Answers - **What is this?** Logo Beginnings - **How much does it cost?** KSh51179 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/394415790-logo-beginnings) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Unlock Iconic Brand Stories:** Exclusive case studies on legendary trademarks like 3M, NBC, and Shell to inspire your own brand vision. - • **Dive into 6000+ Vintage Logos:** Explore an unparalleled archive of logos spanning 70 years, revealing the roots of modern branding. - • **A Collector’s Must-Have Design Bible:** Heavy, beautifully printed, and packed with rare archival images—perfect for professionals craving design mastery. - • **Master the Four Pillars of Logo Design:** Systematic breakdown into Pictorial, Form, Effect, and Typographic categories for deep design insights. - • **Expertly Curated by the 'Logo Detective':** Jens Müller’s meticulous research offers a rare glimpse into the evolution of corporate identity. ## Overview Logo Beginnings by TASCHEN is a comprehensive monograph featuring over 6,000 logos from 1870 to 1940, categorized into four fundamental design types. Authored by Jens Müller, it includes rare archival images, an introduction on trademark history, and ten detailed case studies of famous brands. This heavyweight, visually rich book is a definitive resource for graphic designers, branding professionals, and anyone fascinated by the cultural impact of logos. ## Description Countless global brands , including Rolex, BMW, Louis Vuitton , and the New York Yankees , still use logos that were designed over 100 years ago . Yet there has never been a monograph devoted to the origins of logo design . In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller , described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940 . This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos . The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay "Wahrzeichen--Warenzeichen" (Symbols--trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti , and numerous rare images illustrating the--at times varied, at times consistent--developments in international logo design and the birth of the corporate identity . Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism . Review: Un tesoro para los amantes del diseño - "Logo Beginnings" es una obra imprescindible para los apasionados del diseño gráfico y la historia de las marcas. Está llena de una colección fascinante de logotipos históricos y estudios de casos que muestran la evolución del diseño. Aunque puede sentirse algo denso en ciertos momentos, la inspiración y el aprendizaje que ofrece son inigualables. Review: the biggest book i've seen - I do tattoos and i invest in the stock market so i was a little curious about the origins of logos and branding, then i found this huge big heavy book !! It is beautiful , well printed , full of archived drawing and logos . This is one of the coolest book i have old in my hands and it is worth the 100 $(canadian) it cost! i had already read in the descriptions on desertcart that it was a big book... but i was still super impressed and amazed by it ! ## Features - Item Trademark: TASCHEN - manufacturer: TASCHEN - Item Weight: ounces, pounds, 7.778125, 124.45 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #110,660 in Books ( See Top 100 in Books ) #41 in Branding & Logo Design #166 in Computer Graphics & Design #571 in Marketing | | Customer Reviews | 4.8 out of 5 stars 151 Reviews | ## Images ![Logo Beginnings - Image 1](https://m.media-amazon.com/images/I/71QWL+A+u+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Un tesoro para los amantes del diseño *by E***E on 1 November 2024* "Logo Beginnings" es una obra imprescindible para los apasionados del diseño gráfico y la historia de las marcas. Está llena de una colección fascinante de logotipos históricos y estudios de casos que muestran la evolución del diseño. Aunque puede sentirse algo denso en ciertos momentos, la inspiración y el aprendizaje que ofrece son inigualables. ### ⭐⭐⭐⭐⭐ the biggest book i've seen *by A***E on 30 July 2023* I do tattoos and i invest in the stock market so i was a little curious about the origins of logos and branding, then i found this huge big heavy book !! It is beautiful , well printed , full of archived drawing and logos . This is one of the coolest book i have old in my hands and it is worth the 100 $(canadian) it cost! i had already read in the descriptions on amazon that it was a big book... but i was still super impressed and amazed by it ! ### ⭐⭐⭐⭐⭐ Logo *by W***H on 16 October 2022* ausgezeichnet! ## Frequently Bought Together - Logo Beginnings - Logo Modernism - Logos that Last: How to Create Iconic Visual Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/394415790-logo-beginnings](https://www.desertcart.co.ke/products/394415790-logo-beginnings) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-06-23*