---
product_id: 392220933
title: "Marketing Management, Global Edition"
price: "KSh28655"
currency: KES
in_stock: true
reviews_count: 6
url: https://www.desertcart.co.ke/products/392220933-marketing-management-global-edition
store_origin: KE
region: Kenya
---

# Global perspective - Worldwide relevance 4.4⭐ avg rating - Trusted by professionals 16th Edition - Latest insights Marketing Management, Global Edition

**Price:** KSh28655
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate your marketing game with the global gold standard!

## Quick Answers

- **What is this?** Marketing Management, Global Edition
- **How much does it cost?** KSh28655 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/392220933-marketing-management-global-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Highly Rated & Trusted:** Join thousands of professionals who rate this book 4.4 stars for actionable insights.
- • **Real-World Case Studies:** Learn from meaningful, practical examples that bridge theory and business reality.
- • **Global Business Relevance:** Master marketing strategies that resonate across international markets and cultures.
- • **Digital Marketing Integration:** Seamlessly understand the impact of digital technologies on modern marketing practices.
- • **Cutting-Edge Marketing Frameworks:** Stay ahead with the latest 16th edition theories and models from Kotler & Keller.

## Overview

Marketing Management, Global Edition 16 by Kotler, Keller, and Chernev is a definitive guide blending cutting-edge marketing theory with practical, real-world applications. Featuring a global perspective and deep integration of digital marketing trends, this edition is highly rated by professionals seeking to master contemporary marketing strategies.

## Description

Buy Marketing Management, Global Edition 16 by Kotler, Philip, Keller, Kevin, Chernev, Alexander (ISBN: 9781292404813) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Great book on marketing - The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.
Review: Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 67,540 in Books ( See Top 100 in Books ) 399 in Sales & Marketing 741 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (106) |
| Dimensions  | 21.7 x 2.4 x 27.5 cm |
| Edition  | 16th |
| ISBN-10  | 1292404817 |
| ISBN-13  | 978-1292404813 |
| Item weight  | 1.31 kg |
| Language  | English |
| Print length  | 608 pages |
| Publication date  | 24 Nov. 2021 |
| Publisher  | Pearson |
| Reading age  | 10 years and up |

## Images

![Marketing Management, Global Edition - Image 1](https://m.media-amazon.com/images/I/615QyRDhIRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book on marketing
*by G***E on 17 December 2023*

The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.

### ⭐⭐⭐⭐ Review
*by J***O on 18 March 2023*



### ⭐ Review
*by G***E on 17 May 2024*

Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.

## Frequently Bought Together

- Marketing Management, Global Edition
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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**Shop now:** [https://www.desertcart.co.ke/products/392220933-marketing-management-global-edition](https://www.desertcart.co.ke/products/392220933-marketing-management-global-edition)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-08*