--- product_id: 3730543 title: "Super Red Soft Gel Paste, .75oz" brand: "americolor" price: "KSh2130" currency: KES in_stock: true reviews_count: 10 category: "Ameri Color" url: https://www.desertcart.co.ke/products/3730543-super-red-soft-gel-paste-75oz store_origin: KE region: Kenya --- # Precise drop-by-drop color control No separation or weeping Superior coloring strength Super Red Soft Gel Paste, .75oz **Brand:** americolor **Price:** KSh2130 **Availability:** ✅ In Stock ## Summary > 🔴 Elevate your bake game with the boldest red that commands attention! ## Quick Answers - **What is this?** Super Red Soft Gel Paste, .75oz by americolor - **How much does it cost?** KSh2130 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/3730543-super-red-soft-gel-paste-75oz) ## Best For - americolor enthusiasts ## Why This Product - Trusted americolor brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Unmatched Vibrancy:** Experience the boldest, most intense red that makes your creations pop with professional flair. - • **Effortless Precision:** Use simple drops for exact, repeatable shades—perfect for the meticulous decorator. - • **Gentle on Delicate Toppings:** Colors non-dairy whipped icings flawlessly without breaking their texture. - • **Consistent Batch-to-Batch Quality:** Reliable color every time, so your signature look never wavers. - • **Kosher Certified & Made in the USA:** Trust in purity and quality that meets your ethical and professional standards. ## Overview AmeriColor Super Red Soft Gel Paste is a premium, water-based food coloring delivering unmatched vibrancy and consistency. Certified Kosher and made in the USA, this .75oz gel paste offers superior coloring strength that won’t separate, weep, or harden. Its unique formula disperses instantly, allowing precise drop-by-drop control to achieve flawless, repeatable shades—ideal for delicate icings and professional decorators seeking serious color impact. ## Description AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!" Review: AmeriColor Super Red is SUPER RED - Man, this made the most red velvet cake that I have EVER made. It makes the stuff I buy at the grocery store look like water. Loved it. Didn't add any taste to the cake. Will use again and again. Review: Excellent Red Food Coloring - This is a thick, paste-like food coloring and is very RED. I ordered it to make a red velvet cake for my husband's birthday but realized I should have ordered more. I used up all of the food coloring in the small bottle and had to add some other red food coloring to make up the difference. It didn't seem to make a difference in the vivid red color of the cake, but I suggest ordering more if you are using it for a red velvet cake. ## Features - Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A - It has coloring strength superior to any other food color; It will not separate or weep and does not harden - The base ingredients allow the color to disperse immediately so you actually use less color Squeeze bottle with a flip-top lid - It will color the more delicate non-dairy whipped icings and toppings without breaking them down - By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002GZVB8W | | Age Range Description | All Ages | | Best Sellers Rank | #15,366 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #64 in Food Coloring | | Brand | AmeriColor | | Brand Name | AmeriColor | | Color | SUPER RED | | Customer Reviews | 4.7 out of 5 stars 1,878 Reviews | | Diet Type | Kosher | | Formulation Base | Water-Based | | Global Trade Identification Number | 00844825087248 | | Item Form | Gel | | Item Weight | 0.06 Pounds | | Liquid Volume | 0.75 Fluid Ounces | | Manufacturer | Americolor | | Model Number | AM 120 | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | A101-Sd | | Size | 0.75 Ounce (Pack of 1) | | Specialty | Kosher | | UPC | 706385501209 844825087248 781147123868 680218001206 781147003740 | ## Product Details - **Brand:** AmeriColor - **Color:** SUPER RED - **Item Weight:** 27.22 g - **Liquid Volume:** 0.75 Fluid Ounces - **Specialty:** Kosher ## Images ![Super Red Soft Gel Paste, .75oz - Image 1](https://m.media-amazon.com/images/I/51BetCS6SQL.jpg) ## Questions & Answers **Q: Is this oil based?** A: no it's water base **Q: Does this give the icing bitter flavor?** A: I have used this product for several years, in many different colors, and no there is no flavor associated with it. It’s much better than anything you can buy at the grocery store. **Q: Is the color oven-stable, like for macaron shells?** A: Yes **Q: can I use to color char siu?** A: Yeah I don’t see why not, it may be more red than pink though. ## Customer Reviews ### ⭐⭐⭐⭐⭐ AmeriColor Super Red is SUPER RED *by L***A on March 28, 2026* Man, this made the most red velvet cake that I have EVER made. It makes the stuff I buy at the grocery store look like water. Loved it. Didn't add any taste to the cake. Will use again and again. ### ⭐⭐⭐⭐⭐ Excellent Red Food Coloring *by L***R on November 10, 2025* This is a thick, paste-like food coloring and is very RED. I ordered it to make a red velvet cake for my husband's birthday but realized I should have ordered more. I used up all of the food coloring in the small bottle and had to add some other red food coloring to make up the difference. It didn't seem to make a difference in the vivid red color of the cake, but I suggest ordering more if you are using it for a red velvet cake. ### ⭐⭐⭐⭐⭐ Perfect color *by A***O on April 14, 2026* Amazing. I used to use wilton gel because it was available in my grocery store. Switched to this after 3 failed attempts to make a properly red frosting. Finally got it with this and couldn't be happier! Used about 3-4 squeezes for 2 cups of buttercream ## Frequently Bought Together - AmeriColor Super Red Soft Gel Paste, .75oz - AmeriColor, Super Black, .75 Ounce Bottle, Soft Gel Paste Food Color - AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.ke/products/3730543-super-red-soft-gel-paste-75oz](https://www.desertcart.co.ke/products/3730543-super-red-soft-gel-paste-75oz) --- *Product available on Desertcart Kenya* *Store origin: KE* *Last updated: 2026-06-20*