---
product_id: 3498689
title: "Retail Management: A Strategic Approach"
price: "KSh43060"
currency: KES
in_stock: true
url: https://www.desertcart.co.ke/products/3498689-retail-management-a-strategic-approach
store_origin: KE
region: Kenya
---

# Strategic decision-making focus 12th Edition - Latest insights Retail industry relevance Retail Management: A Strategic Approach

**Price:** KSh43060
**Availability:** ✅ In Stock

## Summary

> 📈 Elevate your retail game with strategy that sets you apart!

## Quick Answers

- **What is this?** Retail Management: A Strategic Approach
- **How much does it cost?** KSh43060 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/3498689-retail-management-a-strategic-approach)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Up-to-Date Examples:** Relevant case studies that reflect today’s dynamic retail landscape.
- • **Trusted & Well-Rated:** 4.2-star average from 84 reviews, a solid resource for serious learners.
- • **Master Retail Strategy:** Navigate complex retail environments with a proven strategic approach.
- • **Ideal for Aspiring Managers:** Perfect for professionals aiming to lead in retail or corporate retail strategy.
- • **Reader-Friendly & Practical:** Clear, straightforward language that turns theory into actionable knowledge.

## Overview

Retail Management: A Strategic Approach (12th Edition) is a well-structured, reader-friendly textbook that equips professionals and students with strategic tools to thrive in today’s evolving retail industry. Featuring practical examples and a decision-making framework, it’s a must-have for those aiming to excel in retail management or corporate retail strategy.

## Description

Retail Management: A Strategic Approach [Berman, Barry, Evans, Joel R.] on desertcart.com. *FREE* shipping on qualifying offers. Retail Management: A Strategic Approach

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,525,631 in Books ( See Top 100 in Books ) #693 in Retailing Industry (Books) #2,645 in Business Management (Books) |
| Customer Reviews | 4.2 4.2 out of 5 stars (84) |
| Dimensions  | 9 x 1 x 11 inches |
| Edition  | 12th |
| ISBN-10  | 0132720825 |
| ISBN-13  | 978-0132720823 |
| Item Weight  | 3.05 pounds |
| Language  | English |
| Print length  | 589 pages |
| Publication date  | January 1, 2012 |
| Publisher  | Pearson College Div |

## Images

![Retail Management: A Strategic Approach - Image 1](https://m.media-amazon.com/images/I/41gb7HA8RkL.jpg)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-11-14*