---
product_id: 2012052
title: "Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz"
brand: "100% pure"
price: "KSh9302"
currency: KES
in_stock: true
reviews_count: 5
category: "100% Pure"
url: https://www.desertcart.co.ke/products/2012052-ultra-lengthening-mascara-dramatic-intense-volume-and-length-natural-fruit
store_origin: KE
region: Kenya
---

# Vegan & clean ingredients Patented fruit pigment tech Water-resistant & no flake Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz

**Brand:** 100% pure
**Price:** KSh9302
**Availability:** ✅ In Stock

## Summary

> 🍃 Elevate your lash game with nature’s clean power — because your eyes deserve the best!

## Quick Answers

- **What is this?** Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz by 100% pure
- **How much does it cost?** KSh9302 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/2012052-ultra-lengthening-mascara-dramatic-intense-volume-and-length-natural-fruit)

## Best For

- 100% pure enthusiasts

## Why This Product

- Trusted 100% pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Buildable Deep Blue Tint:** Unique denim blue shade packed with antioxidants for a natural yet striking look.
- • **Voluminous & Moisturized:** Maracuja oil and caffeine-rich natural pigments deliver intense volume and fade-proof length.
- • **Long-Lasting & Comfortable:** Water-resistant formula that stays put all day without smudging, flaking, or irritation.
- • **Clean Beauty, No Compromise:** Free from harsh chemicals, cruelty-free, vegan, gluten-free, and ethically sourced.
- • **Naturally Boost Your Lashes:** Infused with patented fruit pigments & passion fruit oil for smooth, clump-free coating.

## Overview

100% PURE Ultra Lengthening Mascara uses a patented fruit pigment technology combined with nourishing oils like passion fruit and maracuja to deliver dramatic volume and length without clumping or flaking. This vegan, cruelty-free formula features a unique deep blueberry color enriched with antioxidants and vitamins, providing a water-resistant, comfortable wear ideal for sensitive eyes. Free from harsh chemicals and made in the USA, it’s the perfect clean beauty choice for professionals seeking natural, effective lash enhancement.

## Description

desertcart.com : 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz : Natural Cosmetics Mascara : Beauty & Personal Care

Review: A New Take on Mascara - After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.
Review: IF YOU SUFFER FROM DRY EYES.... please read - For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from desertcart, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

## Features

- NATURALLY BOOST YOUR LASHES - Our lush lengthening eye wand is colored with the world's first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes.
- AMAZING VOLUMPTIOUS PEEPERS - Moisturizes and volumizes while it dramatically coats with Maracuja oil rich in linoleic acid; natural pigments and caffeine from black tea, coffee and cocoa powder provide max stay and fade-proof length.
- LEAF TO LASH, JUST THE GOOD STUFF - We left out the harsh stuff to let your eyes thrive with clean nourishing ingredients, conditioning Pro-vitamin B5, vitamin E, and lash-thickening seaweed to enhance volume and promote healthy hair growth.
- GIVE YOUR LASHES SOME LOVE - Buildable deep denim blue color packed with antioxidants and nutrients delivering perfect water resistant cover and feathery, natural looking volume for women or men.
- BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00BC9QI1S |
| Best Sellers Rank | #65,125 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #485 in Mascara |
| Customer Reviews | 4.1 4.1 out of 5 stars (1,876) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 1CMBla9g |
| Manufacturer  | 100% PURE |
| Product Dimensions  | 1.2 x 2.4 x 3.5 inches; 0.04 ounces |
| UPC  | 796845278048 787461133538 |

## Product Details

- **Brand:** 100% PURE
- **Color:** Blueberry
- **Item Form:** Gel
- **Product Benefits:** Volumizing, Lengthening
- **Special Feature:** Water Resistant

## Images

![Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz - Image 1](https://m.media-amazon.com/images/I/81gp4O-np9L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What are the ingredients in the Black Tea Mascara?**
A: From the 100% Pure website: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

**Q: how long did your last before it ruined? not ran out but just ruined from expiration? how long after expiration date does it last?  thanks!**
A: You're supposed to replace your mascara every three months or so, so I wouldn't advising keeping it for a year. Because it goes near your eye, it can pick up a lot of bacteria and transmit an eye infection to you. That said, it doesn't expire any faster than any other mascara as far as I know.

**Q: Is this mascara waterproof?**
A: It is not. I wish I'd known that,  but like another reviewer has mentioned, knowing ahead of time that this mascara is not waterproof/smudgeproof might help you appreciate the positives. Will absolutely reduce eye irritation and improve lash health,  but wouldn't be my first choice on days I know I will rub my eyes frequently or go to see a sad movie.

**Q: Does it flake off easily?**
A: Yes, I use organic virgin coconut oil to remove my mackeup and it comes out easily! Excelent mascara I really recomend it! But it doesn't flake off when using it!

## Customer Reviews

### ⭐⭐⭐⭐⭐ A New Take on Mascara
*by S***A on May 7, 2013*

After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals. Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes. I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too. It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day. This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.

### ⭐⭐⭐⭐⭐ IF YOU SUFFER FROM DRY EYES.... please read
*by V***S on February 8, 2025*

For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

### ⭐⭐⭐⭐ BEST mascara and couldn't be happier
*by L***A on February 22, 2017*

I luckily have decently long lashes so lash lengthening isn't my main focus, but what I was noticing was that my other mascaras (Benefit, Dior and Eyeko brands) were starting to thin out my lashes. Slightly freaked out, I researched natural mascaras and went out on a limb to try this one, especially since it was cheaper than the mascaras that I previously bought, and the benefits seemed pretty hard to pass up. I was super apprehensive about trying a natural mascara and especially one made of fruit pigments (since I have oily to combination skin and smudging is kind of a daily thing for me with every makeup that I use), but I legitimately LOVE this mascara and honestly feel guilty even wearing the ones that I have to use up, since I know they're only hurting my lashes. I've been wearing it for over a week on a daily basis, and while I honestly have not seen flaking and have no issues with the wand or the application of the product, I have only seen the tiniest amount of smudging under my eyes, which is easily remedied by just applying (and baking) a translucent setting powder under your eyes. I've worn this sucker to bed on occasion since I can get lazy at night, and that's truly the only time that I've seen really noticeable smudging, which you can super easily wipe away with a finger. What little smudging that does occur during day time wear (to me) looks kind of cute, as it gives you an under eye smoky look without needing to apply anything else. But that said, the main reason I love this mascara is how it's already effecting my lash volume and health; wearing something that treats my lashes and makes them look darker, fuller and separated is a pretty legit win-win. I haven't noticed it curling or ridiculously lengthening my lashes like the falsies mascara do, but I have noticed that my lashes look way better and healthier both with the mascara on and off. The color is amazeballs and the main reason I'm returning to writ the review is because (1) I'm buying more bottles for future use and (2) I needed to read literally every review to convince me to switch to the natural side, and I honestly think this mascara is the bees knees and shouldn't be kept a secret. GREAT product that stays on all day, never flakes, has the smallest amount of smudging potential that can be fixed, and makes your lashes look gorgeous with and/or without product. Seriously sold for life on this bad boy.

## Frequently Bought Together

- 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz
- 100% PURE Better Naked Makeup Palette All in One Compact 3 Eyeshadow, Blush, Face Highlighter, Fruit Pigmented Natural Nude Neutral Look for All Skin Types - Vegan (Soft Rose, Taupe, Beige Tones)
- 100% PURE Cocoa Butter Matte Lipstick Full Stay All Day Coverage, Lasting Moisturizing & Softening Natural Lip Color for All Skin Tones, Vegan Fruit Pigmented Sahara (Deep Neutral Nude) - 0.15 oz

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-22*