---
product_id: 181722511
title: "wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory"
brand: "wet n wild"
price: "KSh1787"
currency: KES
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.co.ke/products/181722511-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft
store_origin: KE
region: Kenya
---

# 100% cruelty-free & vegan Dewy, radiant finish Photo-friendly, no white cast wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

**Brand:** wet n wild
**Price:** KSh1787
**Availability:** ✅ In Stock

## Summary

> 💄 Glow Up Your Feed with Dewy, Flawless Confidence!

## Quick Answers

- **What is this?** wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory by wet n wild
- **How much does it cost?** KSh1787 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/181722511-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Dewy Glow:** Weightless, moisturizing formula that blurs imperfections and minimizes pores for a natural radiance.
- • **Skin-Loving Formula:** Ideal for normal to dry skin, it hydrates without feeling heavy, cakey, or sticky—perfect for all-day wear.
- • **Inclusive Shade Range:** Available in 20 vegan, gluten-free, talc-free shades designed to match all undertones flawlessly.
- • **Selfie-Ready Coverage:** Buildable medium-to-full coverage with a matte, second-skin finish that looks perfect in any light or photo.
- • **Ethical Beauty Essential:** 100% cruelty-free and vegan, empowering conscious consumers to stay wild and beautiful.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Ivory offers a lightweight, buildable coverage foundation that delivers a radiant, photo-ready finish. Formulated for normal to dry skin, it hydrates and smooths while minimizing pores. Available in 20 cruelty-free, vegan shades, this foundation blends seamlessly for all-day wear without white cast or heaviness, making it a top-rated, affordable beauty staple for diverse skin tones.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: Truly overperforms even higher end brands. - I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.
Review: Lightweight, Good Color Match, and Quick-Drying - This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B082YPF7SN |
| Best Sellers Rank | #2,229 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Foundation Makeup |
| Customer Reviews | 4.5 4.5 out of 5 stars (12,998) |
| Item model number  | 1111519 |
| Manufacturer  | Markwins Beauty Brands |
| Product Dimensions  | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| UPC  | 077802115195 |

## Product Details

- **Color:** Soft Ivory
- **Item Form:** Cream
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face Makeup
- **Skin Type:** All

## Images

![wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory - Image 1](https://m.media-amazon.com/images/I/71bsaUs9+DL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Truly overperforms even higher end brands.
*by B***E on December 1, 2025*

I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.

### ⭐⭐⭐⭐⭐ Lightweight, Good Color Match, and Quick-Drying
*by M***R on September 14, 2025*

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

### ⭐⭐⭐⭐⭐ Love it! My favorite foundation
*by T***E on January 9, 2025*

I’m a 47-year-old woman with combination skin. I don’t wear much makeup, usually only once or twice a week. I recently found this foundation at Walmart and bought it because I wanted something that matched my skin tone and covered up my redness. Redness is a major issue for me, and I recently started a popular prescription drug that helps with wrinkles and acne, which will make it worse. Before using this new prescription, I used the foundation, and a little goes a long way in covering my face. It doesn’t dry out my skin, and every time I wear it, people compliment my skin. I joke that it’s a cheap Wet and Wild foundation. My skincare routine is simple. I use a bit of an expensive moisturizer a few times a week. My skin isn’t perfect; sometimes it looks like a teenage girl’s skin. But this foundation works well for me. It might not work for everyone, especially if you have extremely dry skin. I do use a moisturizer and apply the foundation on top. Sometimes, I mix it with a little Cereve lotion, and it provides good coverage. I highly recommend this foundation for the price. I know there are better foundations out there, but if you’re a minimalist and prefer a more natural makeup look, this is a great choice. If you don’t like it, you’re not out much money. I haven’t had any issues with caking, drying out my skin, or flaking off. It doesn’t sit in my lines and wrinkles. A year later, I’m on my second bottle. I’m now 48! It does slightly sit in the skin, but if you want light coverage to hide some redness, I still recommend it. I’m using azelaic acid for my redness and Confidence in a Cream, Niacinamide, or Cereve PM lotion, along with a foam makeup pad. I don’t wear any other makeup. I tried a popular over-the-counter brand that I thought would work for me, but it broke out my skin. This never has except once I slept overnight with it on because I was so tired. I still highly recommend this foundation for those who just want simple coverage and an affordable price.

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

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**Shop now:** [https://www.desertcart.co.ke/products/181722511-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft](https://www.desertcart.co.ke/products/181722511-wet-n-wild-photo-focus-dewy-liquid-foundation-makeup-soft)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-01-27*