---
product_id: 1704734
title: "Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy"
price: "KSh18085"
currency: KES
in_stock: false
reviews_count: 8
url: https://www.desertcart.co.ke/products/1704734-franchising-and-licensing-two-powerful-ways-to-grow-your-business
store_origin: KE
region: Kenya
---

# Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy

**Price:** KSh18085
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- **What is this?** Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy
- **How much does it cost?** KSh18085 with free shipping
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## Description

desertcart.com: Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy: 9780814415566: Sherman, Andrew: Books

Review: A great resource for companies looking for options for future growth. It's not just about franchising and licensing. - In the first few pages of this book, there were so many dubious statements about corporate valuation and every company's need to measure it's "intellectual capital" I was wondering what I was getting myself in for. As a consultant to small business myself I was a little put off by the author's attempt to over-intellectualize the process of business expansion, making dubious claims about company valuation and overly formalizing the process of exploring business expansion through franchising and other means. However, I was happy to have stuck with it once I got past the first few pages. The author does an excellent job in his discussion and explanation of franchising and many other means for businesses of a certain size to expand by building relationships with third parties rather than relying solely on their own capital and other resources. Any business owner or CEO who wants to find ways to accelerate his or her company's growth should read this book.
Review: Encyclopedic in Nature - As an attorney who advises and represents distribution channel players, including franchisors and franchisees, I found Sherman's knowledge of this field to be encyclopedic. Practically any legal issue of importance to a potential franchisor is touched upon - from intellectual property law to employment law. But the book's true value is that it is more than just a lawyer's presentation of the law. It is, at its core, a business text rather than a legal treatise. Sherman discusses in detail the practical business of franchising - from securing the required capital, to building and maintaining relationships with franchisees, to deciding whether (and how) to expand overseas. He writes clearly and succinctly, packed with so much information that the book at times seems like a reference guide. Despite the title, the book is more about franchising than licensing. (Outside of the context of franchising, licensing is addressed only in about a tenth of the book.) In all, this is an excellent presentation of franchising invaluable to anyone currently in a franchise relationship or contemplating such a relationship.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,968,626 in Books ( See Top 100 in Books ) #172 in Business Franchises #587 in International Business (Books) #677 in Retailing Industry (Books) |
| Customer Reviews | 4.1 out of 5 stars 41 Reviews |

## Images

![Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy - Image 1](https://m.media-amazon.com/images/I/713+uTBPAYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A great resource for companies looking for options for future growth. It's not just about franchising and licensing.
*by D***W on December 16, 2017*

In the first few pages of this book, there were so many dubious statements about corporate valuation and every company's need to measure it's "intellectual capital" I was wondering what I was getting myself in for. As a consultant to small business myself I was a little put off by the author's attempt to over-intellectualize the process of business expansion, making dubious claims about company valuation and overly formalizing the process of exploring business expansion through franchising and other means. However, I was happy to have stuck with it once I got past the first few pages. The author does an excellent job in his discussion and explanation of franchising and many other means for businesses of a certain size to expand by building relationships with third parties rather than relying solely on their own capital and other resources. Any business owner or CEO who wants to find ways to accelerate his or her company's growth should read this book.

### ⭐⭐⭐⭐⭐ Encyclopedic in Nature
*by J***K on September 14, 2012*

As an attorney who advises and represents distribution channel players, including franchisors and franchisees, I found Sherman's knowledge of this field to be encyclopedic. Practically any legal issue of importance to a potential franchisor is touched upon - from intellectual property law to employment law. But the book's true value is that it is more than just a lawyer's presentation of the law. It is, at its core, a business text rather than a legal treatise. Sherman discusses in detail the practical business of franchising - from securing the required capital, to building and maintaining relationships with franchisees, to deciding whether (and how) to expand overseas. He writes clearly and succinctly, packed with so much information that the book at times seems like a reference guide. Despite the title, the book is more about franchising than licensing. (Outside of the context of franchising, licensing is addressed only in about a tenth of the book.) In all, this is an excellent presentation of franchising invaluable to anyone currently in a franchise relationship or contemplating such a relationship.

### ⭐⭐⭐⭐⭐ Exceptional Insight of what needs to be done, how to do it & establishing the value of your work.
*by D***N on May 4, 2017*

Exceptional guide. Andrew Sherman created seriously helpful book for understanding what is involved, needed and how to get your act together before contacting your lawyer. Literally can save hundreds of wasted hours and money that you didn't have to spend during the learning curve. Content is well organized, well presented, relatively easy to understand. This book is 100% applicable to defining, buying, selling, franchising a business or licensing business ideas. Reading & applying what's in this book will save you a great deal of money.

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-23*