---
product_id: 15461650
title: "Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine"
price: "KSh12977"
currency: KES
in_stock: true
reviews_count: 10
url: https://www.desertcart.co.ke/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer
store_origin: KE
region: Kenya
---

# Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

**Price:** KSh12977
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
- **How much does it cost?** KSh12977 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine [Bliss, Jeanne] on desertcart.com. *FREE* shipping on qualifying offers. Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Review: A must read - go to resource for any CX professional - I’ve been a #SuperFan of Jeanne Bliss for over a decade, and I love the updated Chief Customer Office 2.0 book. Having been a Customer Experience (CX) Executive at Symantec, Yahoo and Sage I know first hand the C-Suite conversations and key executive alignment that must occur for any company attempting a CX focused transformation. The simple notion of “Earning the right for your business to grow, through enriching the lives of your customers”, or replacing “Loyalty with Desire” as you stop chasing NPS scores, are game changers to help you drive the right discussions in the C-Suite. The collective wisdom in this book retold through over 40 case studies, and the unique way the book is structured to around the 5 core competency framework, reinforced through ‘action labs’ and ‘my rock/my story’ make this book a go to resource for any in a Customer Success, or Experience leader. The CX Competency maturity index is a great starting point for someone new in the position, or in year 1, 2 or 3 of their tenure. Lastly, the techniques and guidance offered around uniting the companies leadership team to ensure the CEO’s legacy was most profound and useful – specifically the discussions around: - Focus on Growth and Customers as Assets (no more survey score addictions) - Identify the Power Core of your company, (to leverage that unique ‘cultural currency’ to help accelerate your work) - Uniting Leadership to connect Talk into Action (walk the talk and drive the culture) - Effectively Telling the Story of Customers Lives (care why customers stay or go) - Improving the CX Business Engine (earning the right to do this work) This book has touched all of the significant events I’ve experienced as a CX executive leader over the past decade, and based on that – I give it my highest recommendation as a “Must Read” for any CX professional. @SageThurry
Review: This a fantastic book for any customer experience executive focused on finding ... - This a fantastic book for any customer experience executive focused on finding practical ways to break down silos and refocus on the customer and how our customers drive real growth in the organization. Great examples and cases that provide useful insights you can use right away to rally the various silos to work together in the best interest of the customer and the organization's strategic growth. Jeanne is so insightful about various organizations and how they dynamics of the culture and leadership can effectively take steps to integrate the customer needs and desires in the experiences they now expect. I've read through parts of her book several times as good reminders of practical tips for customer experience work. I really like her approach with describing the core competencies as "the engine to deliver customer driven growth" We are working on this approach and seeing great results.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #221,927 in Books ( See Top 100 in Books ) #70 in Customer Relations (Books) #352 in Marketing (Books) #1,294 in Leadership & Motivation |
| Customer Reviews | 4.4 4.4 out of 5 stars (280) |
| Dimensions  | 6.1 x 1 x 9 inches |
| Edition  | 2nd |
| ISBN-10  | 1119047609 |
| ISBN-13  | 978-1119047605 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 288 pages |
| Publication date  | June 15, 2015 |
| Publisher  | Jossey-Bass |

## Images

![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 1](https://m.media-amazon.com/images/I/319iGIJu0bL.jpg)
![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 2](https://m.media-amazon.com/images/I/31OmxqojeUL.jpg)
![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 3](https://m.media-amazon.com/images/I/31TYJ-1DvDL.jpg)
![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 4](https://m.media-amazon.com/images/I/41MZf5uhaLS.jpg)
![Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine - Image 5](https://m.media-amazon.com/images/I/41cQYWjaeZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must read - go to resource for any CX professional
*by B***. on August 20, 2015*

I’ve been a #SuperFan of Jeanne Bliss for over a decade, and I love the updated Chief Customer Office 2.0 book. Having been a Customer Experience (CX) Executive at Symantec, Yahoo and Sage I know first hand the C-Suite conversations and key executive alignment that must occur for any company attempting a CX focused transformation. The simple notion of “Earning the right for your business to grow, through enriching the lives of your customers”, or replacing “Loyalty with Desire” as you stop chasing NPS scores, are game changers to help you drive the right discussions in the C-Suite. The collective wisdom in this book retold through over 40 case studies, and the unique way the book is structured to around the 5 core competency framework, reinforced through ‘action labs’ and ‘my rock/my story’ make this book a go to resource for any in a Customer Success, or Experience leader. The CX Competency maturity index is a great starting point for someone new in the position, or in year 1, 2 or 3 of their tenure. Lastly, the techniques and guidance offered around uniting the companies leadership team to ensure the CEO’s legacy was most profound and useful – specifically the discussions around: - Focus on Growth and Customers as Assets (no more survey score addictions) - Identify the Power Core of your company, (to leverage that unique ‘cultural currency’ to help accelerate your work) - Uniting Leadership to connect Talk into Action (walk the talk and drive the culture) - Effectively Telling the Story of Customers Lives (care why customers stay or go) - Improving the CX Business Engine (earning the right to do this work) This book has touched all of the significant events I’ve experienced as a CX executive leader over the past decade, and based on that – I give it my highest recommendation as a “Must Read” for any CX professional. @SageThurry

### ⭐⭐⭐⭐⭐ This a fantastic book for any customer experience executive focused on finding ...
*by J***E on December 17, 2015*

This a fantastic book for any customer experience executive focused on finding practical ways to break down silos and refocus on the customer and how our customers drive real growth in the organization. Great examples and cases that provide useful insights you can use right away to rally the various silos to work together in the best interest of the customer and the organization's strategic growth. Jeanne is so insightful about various organizations and how they dynamics of the culture and leadership can effectively take steps to integrate the customer needs and desires in the experiences they now expect. I've read through parts of her book several times as good reminders of practical tips for customer experience work. I really like her approach with describing the core competencies as "the engine to deliver customer driven growth" We are working on this approach and seeing great results.

### ⭐⭐⭐⭐ Four Stars
*by D***D on September 3, 2017*

Lots of clarity and advice on how to build up CX in the organization as a CCO.

## Frequently Bought Together

- Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
- The Chief Customer Officer Playbook: 8 Strategies that Will Accelerate Your Career and Win You a Seat at the Executive Table
- The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.ke/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer](https://www.desertcart.co.ke/products/15461650-chief-customer-officer-2-0-how-to-build-your-customer)

---

*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-02-21*