---
product_id: 152187294
title: "– It's Pure Organic Herbal Hair Dye in Auburn 110g"
brand: "it's pure"
price: "KSh6445"
currency: KES
in_stock: true
reviews_count: 3
url: https://www.desertcart.co.ke/products/152187294-its-pure-organic-herbal-hair-dye-in-auburn-110g
store_origin: KE
region: Kenya
---

# Boosts Shine & Volume Naturally 100% Vegan & Cruelty-Free Certified Organic by Soil Association – It's Pure Organic Herbal Hair Dye in Auburn 110g

**Brand:** it's pure
**Price:** KSh6445
**Availability:** ✅ In Stock

## Summary

> 🌟 Turn heads with a vibrant, healthy auburn that’s as unique as you are!

## Quick Answers

- **What is this?** – It's Pure Organic Herbal Hair Dye in Auburn 110g by it's pure
- **How much does it cost?** KSh6445 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.ke](https://www.desertcart.co.ke/products/152187294-its-pure-organic-herbal-hair-dye-in-auburn-110g)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Custom Auburn Glow:** Unique auburn shades that blend with your natural hair for a one-of-a-kind look.
- • **Pure Organic Power:** First-ever Soil Association certified herbal hair dye for guilt-free glam.
- • **Nourish While You Color:** Henna-based formula that restores and strengthens hair instead of damaging it.
- • **Sensitive Skin Friendly:** Perfect for allergy-prone scalps—free from PPD, ammonia, and gluten.
- • **Ethically Sourced Excellence:** Herbs from fair trade, organic farms in India, processed with cutting-edge purity tech.

## Overview

It’s Pure Organic Herbal Hair Dye in Auburn is a 110g powder hair color that’s Soil Association certified organic, vegan, and cruelty-free. Made from ethically sourced henna and herbs, it enhances hair shine and volume while being gentle on sensitive skin. This natural dye creates a personalized auburn shade by working with your existing hair color, offering a damage-free alternative to chemical dyes.

## Description

Full description not available

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- AUBURN HAIR DYE: It’s Pure auburn dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you use a silicone based conditioner or any styling products, you might get build up that prevents the colour taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | It's Pure Organics |
| Package dimensions | 14.4 x 7.4 x 5.7 centimetres |
| Package Weight | 0.14 Kilograms |
| Item weight | 110 Grams |
| Brand | It's Pure |
| Colour | Auburn |
| Format | Powder |
| Speciality | Gluten Free |
| Item model number | E0663 |
| Package Dimensions | 14.4 x 7.4 x 5.7 cm; 110 g |
| ASIN | B01HH3A4BM |

## Product Details

- **Colour:** Auburn
- **Package information:** Sachet
- **Product benefits:** Gentle on hair and strengthening
- **Brand:** It's Pure
- **Item form:** Powder
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 110.0 Grams
- **Material feature:** Gluten Free, Natural, Organic
- **Material Type Free:** Gluten Free

## Images

![– It's Pure Organic Herbal Hair Dye in Auburn 110g - Image 1](https://m.media-amazon.com/images/I/51u7Vxu3NaL.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Questions & Answers

**Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?**
A: There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

**Q: Is it safe to use over chemical highlights, i have a few  dark golden ones in my brown hair, will it go orange or break?**
A: Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

**Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?**
A: A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

**Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.**
A: I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man.I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health.SoI went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@sBut, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore.So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv.To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this!Tips! Couple of things I learnedThe powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason.For men’s beards you need only a little bit of powder and water so it will last agesThere’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of thatIt takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it.Final thoughts!If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ Gorgeous Natural Chestnut Colour, Covered Greys, Conditioned and Thickened Fragile Hair,
*by T***R on 22 November 2022*

This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on Amazon by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches.

### ⭐ Terrible colour.
*by N***E on 11 March 2025*

Having previously used a different brand henna dye I thought I would try this one. Upon receiving the item I made sure the dye was the right colour in the box. I mixed the powder as per instructions, all mixed lovely. Applied to hair and left it on for the required amount of time. When rinsing my hair, I noticed the water was a murky brown/green colour (the dye mixture was green and having used henna previously I knew that the water colour wasn’t necessarily the hair colour). I also noticed that my hair felt really dry too, I conditioned as usual. Whilst drying my hair, I saw that my hair colour (originally auburn) was quite dark and in the light it had a greenish hue to it. Once dry, not only was my hair so dry and frizzy but the colour was not auburn at all. It looked like a muddy, greenish brown. Like a murky river colour, nothing like the colour on the box. I have been using auburn henna dye for years and always got a lovely colour. Maybe I got a bad batch but will never use this brand again.

## Frequently Bought Together

- It's Pure Organic Henna Hair Dye in Auburn | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |
- 3Pcs Hair Colouring Tools, Gezimetie Hair Dyeing Tool Set, Brush Double-sided Coloring Comb and Bowl Set Kit DIY Salon (3PCS)

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*Product available on Desertcart Kenya*
*Store origin: KE*
*Last updated: 2026-01-22*